Position Summary

We are seeking a passionate and versatile eCommerce Graphic Designer cum Marketer to join our growing team. This is a hybrid creative-strategic role, ideal for someone who can create compelling visual content while also driving digital campaigns across online marketplaces like Shopee, Lazada, NTUC Fair Price, TikTok Shop, and Shopify.

The right candidate is someone who understands parents and families, has an eye for aesthetics and brand storytelling, and thrives in fast-paced, e-commerce-driven environments.

Key Responsibilities

Creative & Visual Content

• Design product images, banners, campaign visuals, infographics, and social media content aligned with brand guidelines.
• Create mobile-first visuals optimized for e-commerce platforms (Shopee, Lazada, Qoo10, etc.).
• Edit and retouch product photos to highlight key selling points (USPs).
• Develop visuals for email marketing, ads, and landing pages.

Marketplace Visual Optimization

• Adapt creative materials for multiple platform specifications (e.g., Shopee thumbnail ratios, Lazada homepage banners).
• Regularly update store visuals and product pages to keep them fresh, seasonal, and engaging.
• Work with e-commerce team to A/B test creative for click-through and conversion improvements.

Digital Marketing Support

• Collaborate on online campaigns such as 9.9, 11.11, year-end sale, and product launches.
• Assist with writing simple product captions, promotional text, or ad copies.
• Support paid ad creatives across Facebook, TikTok, Instagram, Google Display, and marketplaces.
• Help plan and schedule social media content to grow brand visibility and engagement.

Brand Voice & Target Audience Alignment

• Ensure all creatives reflect our values of trust, family, simplicity, and care for babies, kids, and mothers.
• Design with empathy for the parenting journey, especially for local families in Singapore.

Required Qualifications & Skills

• Diploma/Degree in Graphic Design, Digital Media, Marketing, or related field.
• 2-4 years of experience in e-commerce, preferably in lifestyle, baby, maternity, or FMCG sectors.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.
• Familiar with online marketplace tools and backend systems (Shopee, Lazada, Shopify, etc.).
• Working knowledge of digital marketing principles, basic social media strategy, and visual storytelling.

Preferred Attributes

• A genuine interest in parenting, early childhood products, and lifestyle branding.
• Good eye for color, typography, layout, and user-centric design.
• Ability to manage multiple creative projects independently and meet deadlines.
• Bonus: Basic video editing, GIF creation, or TikTok content familiarity.
• Bonus: Some knowledge of SEO, Meta Ads, or CRM tools (e.g., Klaviyo, Mailchimp).