Lead Website Flow, Graphic Design, Branding, & Lead Generation Specialist

We are seeking a skilled and experienced specialist in website flow, graphic design, branding, and lead generation strategies to join our team. The ideal candidate will be responsible for developing high-converting websites and landing pages, ensuring a consistent and visually appealing brand identity across digital platforms.

This role requires expertise in WordPress development, graphic design, branding, and lead generation. The successful candidate will have both technical proficiency-including plugin management, troubleshooting, server hosting, and site optimization-and creative ability to enhance user experience and engagement.

Key Responsibilities:

Website Flow, User Experience & Lead Generation:

• Design and optimize website flow to enhance user journeys and increase engagement.
• Develop high-converting landing pages, incorporating lead capture forms, CTAs, and multimedia elements to support lead generation.
• Use data-driven tools (e.g., heat maps, Google Analytics) to assess and improve website performance.

WordPress Development & Management:

• Manage WordPress plugins, ensuring compatibility and functionality.
• Configure and optimize cache plugins (e.g., WP Rocket, W3 Total Cache) to improve performance.
• Oversee server hosting, DNS settings, and domain management (e.g., cPanel, Cloudflare).
• Troubleshoot technical issues related to WordPress themes, plugins, and hosting.
• Implement security best practices, including backups, SSL certificates, firewalls, and security plugins.

Graphic Design & Branding:

• Design visually compelling graphics, banners, and digital assets for websites and digital platforms.
• Ensure branding consistency across all digital touchpoints.
• Collaborate with marketing teams to align visual content with brand strategy and business goals.

Landing Page Design & Optimization:

• Design and optimize conversion-focused landing pages, using A/B testing and performance data for improvement.
• Ensure aesthetic and strategic landing page designs to enhance user engagement and lead generation.

Wireframing & Prototyping:

• Develop wireframes and prototypes focusing on user experience, branding, and lead generation.
• Present design concepts and incorporate feedback to meet business and branding objectives.

Performance Monitoring & Optimization:

• Analyze website performance metrics (e.g., bounce rates, conversion rates) and identify improvement opportunities.
• Implement optimization strategies to enhance lead generation and website performance.

Requirements:

• Minimum 8 years of proven experience in WordPress development, graphic design, branding, and lead generation.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) to create cohesive and visually appealing designs.
• Strong understanding of landing page development and conversion rate optimization (CRO).
• Knowledge of DNS management, server hosting, and website performance optimization.
• Ability to manage multiple projects, meet deadlines, and maintain high-quality standards.
• Experience with tools such as Google Analytics, heat maps, and A/B testing to track and improve user behavior.
• Strong collaboration skills, with the ability to work closely with marketing teams.

Preferred Qualifications:

• Knowledge of HTML, CSS, JavaScript for enhanced web functionality.
• Experience with marketing automation tools (e.g., HubSpot, Zoho CRM) and advanced lead generation strategies.
• Understanding of UX/UI design principles for website optimization.

We welcome applications from all qualified candidates. Shortlisted candidates will be contacted for further discussions.