Creative Lead

Location: Singapore
Employment Type: Full-time

About the Role

Join Dr. Yuna's creative team and shape the visual identity that makes K-beauty skincare irresistible and transformative. As Creative Lead, you'll drive the creative vision across all touchpoints-from social media campaigns to e-commerce platforms-creating compelling visual narratives that resonate with skincare enthusiasts worldwide.

Key Responsibilities

Creative Strategy & Leadership

• Develop and execute comprehensive creative strategies aligned with Dr. Yuna's brand vision and beauty objectives
• Lead creative concepting for product launches, seasonal campaigns, and brand collaborations
• Establish and maintain visual brand guidelines, ensuring consistency across all platforms and materials

Visual Design & Content Creation

• Design high-impact graphics and visual content for digital marketing campaigns, social media, and beauty advertising across multiple channels
• Develop e-commerce imagery, product photography art direction, and interactive elements that enhance the shopping experience
• Design print and digital collaterals including product packaging, lookbooks, press kits, and retail displays
• Produce motion graphics and animations for social media, website content, and beauty tutorials

Brand Management & Innovation

• Oversee brand consistency across all customer touchpoints and beauty marketing materials
• Stay ahead of design trends in K-beauty, skincare innovation, and wellness marketing
• Develop creative concepts that communicate skincare benefits and ingredient stories to diverse audiences
• Lead creative projects from concept to delivery, managing timelines and stakeholder expectations
• Manage and evolve Dr. Yuna's visual identity to maintain relevance in the competitive beauty market

Technical Skills

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro)
• Strong skills in motion graphics and video editing for beauty content and social media
• Experience with product photography, beauty retouching, and color correction
• Knowledge of design tools like Figma, Sketch, or similar collaborative design platforms
• Understanding of packaging design, print production processes, and beauty industry standards
• Familiarity with beauty platform specifications and e-commerce optimization

Preferred Experience

• 5+ years of creative design experience in beauty, lifestyle, or luxury brands
• Portfolio demonstrating expertise across beauty marketing, product design, and lifestyle content
• Experience in skincare, cosmetics, or wellness industries
• Proven track record of successful beauty campaigns and brand development
• Experience with K-beauty trends, Asian beauty markets, or international beauty brands
• Understanding of beauty consumer behavior and skincare education content
• Experience managing creative teams and beauty photography shoots

Personal Qualities

• Strong creative vision with ability to translate skincare science into beautiful, engaging visuals
• Excellent project management skills and ability to handle multiple product launches simultaneously
• Data-driven mindset with interest in measuring creative performance and beauty campaign impact
• Collaborative style with strong communication and presentation skills
• Passion for skincare, wellness, and understanding of beauty consumer psychology
• Adaptability to work in a fast-paced, trend-driven beauty environment

What We Offer

Professional Growth

• Lead creative initiatives for a rapidly growing K-beauty brand with global aspirations
• Shape the visual identity of innovative skincare products and beauty experiences
• Work at the intersection of creativity, wellness, and beauty innovation

Creative Environment

• Freedom to innovate and experiment with new creative approaches in beauty marketing
• Access to premium design tools and beauty industry resources
• Opportunity to express your creative vision and build a distinctive beauty brand

Compensation & Benefits

• Competitive salary commensurate with experience and creative leadership capability
• Employee share option plan
• Beauty product allowance and access to new launches

Application Requirements:

• Creative portfolio showcasing beauty brand design, lifestyle marketing, and skincare content
• Examples of work across different mediums: social media, e-commerce, packaging, and video/animation content