Purview & Responsibilities:

Social Media, Project Management and Advocacy efforts
- Administration support duties as required
- Produces content (at least 2 posts/week), key messages, and posts designed
to drive traffic (increment of approximately 10 followers/month), promote
audience engagement, and support SRCA objectives
- Responsible for social media management (including brainstorming on
content direction / overarching strategy, proof reading of content)
- Supports a strong audience experience, aligned with the client and driving
the SRCA brand engagement on social media.
- Support in implementing strategic and tactical Social media management to
reinforce brand positioning
- Liaise with the internal team as well as Singapore Red Cross’s Corporate
- Communications department to ensure that milestones are met
- Supports the running of in-house events such as roadshows and events
conducted at the community level (eg. World Migrant Worker Day, World
First Aid Day etc).

Admin Support
- Provide training admin support
- Support in following up with public and corporate queries

Deliverables
- Campaign Execution: Planning, developing, and launching at least one major
social media campaign that drives awareness for the Academy’s programs
(e.g. Total First Aid Programme)
- Creative Content: Development of posts, graphics, or short-form videos
tailored to different platforms (Instagram, TikTok, LinkedIn, etc.).