We are seeking an experienced and strategically-minded Head of Marketing and Public Relations to develop and execute the company's integrated marketing communications strategy for the Asia Pacific region. This role will lead brand building, digital marketing, media relations, and public affairs efforts to enhance Airwallex's brand awareness and reputation among corporate and institutional clients. Ideal candidates will possess exceptional strategic planning skills, extensive media resources, and outstanding team leadership abilities.

Key Responsibilities

Brand Strategy Management: Develop and execute regional brand development strategies to ensure brand image consistency within a global framework while achieving effective implementation in local markets.

Integrated Marketing Planning: Lead cross-channel marketing campaigns, including digital marketing, content marketing, and event planning, to support business growth and product promotion.

Media Relations Management: Establish and maintain strong relationships with financial, technology, and business media, plan media exposure opportunities, and enhance brand awareness.

Public Relations Strategy: Develop and execute public relations strategies, including executive image building, industry award applications, and crisis communication management.

Content Strategy Planning: Lead the content team to develop impactful brand stories and market insights, reaching the target audience through diverse channels.

Market Insight Analysis: Continuously monitor market trends, competitive dynamics, and brand voice to provide decision support for management.

Budget and Team Management: Responsible for planning and allocating marketing and public relations budgets, leading and developing a professional team.

Cross-departmental Collaboration: Collaborate closely with product, sales, and business development departments to ensure marketing strategies align with business objectives.

Job Requirements

Bachelor's degree or above in Marketing, Media, Business Administration, or a related field.

6+ years of experience in marketing and public relations, including at least 5 years in a management role at a fintech, financial services, or technology company.

Proven strengths and success stories in brand building, media relations, and digital marketing.

Extensive media resources and network in the Asia-Pacific region.

Exceptional strategic thinking and business acumen, capable of translating business objectives into effective marketing strategies.

Excellent leadership and team management skills, able to motivate and develop a high-performing team.

Outstanding project management and multitasking abilities, able to maintain professionalism under pressure.

Familiarity with the Singapore and Southeast Asian market environment, and a deep understanding of the fintech industry.