The School of Materials Science and Engineering (MSE) at Nanyang Technological University (NTU), Singapore, was established in 1991 as a Division of Materials Engineering-a first in Singapore. Today, NTU-MSE is one of the largest materials science departments in the world, leading the field in Asia and ranking amongst the top five worldwide. Its rise to prominence is driven by its commitment to excellence in research and education, evidenced by its sterling track record of securing huge national and industry grants by championing disruptive, commercialised research. This research ethos has led of groundbreaking discoveries and fostered the creation of several spin-off and startup companies, driving innovation beyond academia into the heart of society.

NTU-MSE seeks an accomplished Senior Assistant Manager (Marketing Communications) to join its dynamic team. The ideal candidate will play a critical role in elevating the School's profile through strategic marketing and branding initiatives. This role is pivotal in attracting high-quality students to enrol in the School's undergraduate, postgraduate, and continuing education & training (CET) programmes. It will also be critical in enhancing employer branding and expanding its digital footprint.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to promote NTU-MSE's undergraduate, postgraduate, and continuing education & training (CET) programmes to attract high-quality students.
• Enhance NTU-MSE's profile through innovative marketing campaigns, content creation, and public relations efforts to create awareness and attract top faculty talents.
• Collaborate with internal stakeholders to develop and implement employer branding strategies to position NTU-MSE as an employer of choice.
• Manage the NTU-MSE's digital marketing presence, including website, social media channels, and email marketing campaigns.
• Analyse market trends, competitor activities, and target audience insights to inform marketing strategies.
• Develop and manage marketing budgets, ensuring optimal allocation of resources and ROI.
• Measure and report on the effectiveness of marketing initiatives, using data-driven insights to continuously refine strategies.

Requirements:

• Bachelor's degree in business, Marketing, or a related field.
• Minimum of 5 years of experience in marketing communications.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing trends and best practices.
• Excellent written and verbal communication skills, with the ability to craft compelling content.
• Strong project management and organisational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Proficiency in marketing analytics and reporting tools.
• Ability to work independently and under pressure with a meticulous nature.
• Good teamwork and initiative to accomplish given tasks timely and accurately.
• Demonstrate ability to collaborate effectively with cross-functional teams and build relationships with internal and external stakeholders.

We regret to inform that only shortlisted candidates will be notified.

Hiring Institution: NTU