Key Job Purposes :
Support business growth of the Hematology business unit - execute strategies for achieving sales & marketing targets of the BU, and initiates plans and activities to exceed BU's objectives.

Management of the assigned product portfolio throughout the product life cycle - from product conceptualization to obsolescence.

Key activities include identifying opportunities, specifying products, pre-launch, launch, & post-launch activities, market adoption, working group project and general project management.

Job Description :

Product Management & Strategy

• Plans and prepares new product launch collaterals and training material to be launched in LMS system.
• Conducts analyses required for strategic decision support relating to target markets, market segmentation, SWOT analysis, competitive intelligence, positioning, and others that may be brought about by the market dynamism of the assigned business unit
• Conducts gap analyses to identify evidence and proof sources needs to realize full value proposition of product portfolio
• Translates science, technology, & customer requirements into marketing messages and product positioning, and communicates clearly with country representatives (sales/marketing people, country heads)
• Conceptualizes marketing communication tools leading towards the achievement of the product-specific strategy
• Develops high impact marketing and educational programs leading to system and brand conversion
• Prepares comprehensive competitive comparison portfolio and communicates clearly to individual country sales/marketing members
• Sets up competitive pricing for all products within the assigned BU

Business Development

• Active participation in the design and implementation of approved product initiatives, including launch of new products & services, introducing product enhancements, and coordinating pricing modifications
• Identifies competitor activities and develops strategic actions to address them
• Provides expert assistance to business partner representatives (distributors/affiliates) as second/third level support, depending on each individual country structure
• Support resolution of customer complaints and implements corrective/preventive actions across a professional and timely manner
• Deliver comprehensive and highly professional product and marketing training material to all affiliates and business partners.
• Drives the development of appropriate customer / market segmentation, segment-specific value proposition, and associated sales/marketing tools
• Provides support and guidance to business partners regarding products and market-related issues

Implementation of favorable conditions towards achievement of team's overall objectives

• Builds a motivating and encouraging environment in the region and within the team
• Suggests and implements plan of actions that will add value to the team's performance
• Accepts other roles assigned that will help improve team's operation efficiency

Cross-Functional Role

• Cross-functional collaboration with intra-/interdepartmental teams to achieve shared goals
• Support the new product launch process across SAP

Job Requirements :

• Bachelor of Science Degree or equivalent
• Minimum 5 years of marketing experience in the IVD industry
• Proficient in MS Word, Excel, PowerPoint, Outlook, and Teams
• Strong communication, planning, and execution skills
• Good understanding of basic financial statements
• Strong analytical ability to interpret market and product data and support business decisions
• Self-motivated, positive, and strategic thinker
• Demonstrates integrity, accountability, customer focus, respect, and excellence
• Product management experience in MNCs
• Project or Microsoft Planner experience
• High travel required