The Assistant Director of Sales (ADOS) supports the Director of Sales in driving revenue performance and delivering the hotel's commercial and financial outcomes. The role plays a key part in executing the sales strategy, leading day-to-day sales activities and developing a high-performing sales team to maximise results.

With a strong client-focused mindset and confident communication style, the ADOS builds effective relationships with clients and internal stakeholders, supports market initiatives and contributes to enhancing the overall guest and client experience. The role requires agility, strong execution skills and the ability to balance multiple priorities in a fast-paced hotel environment.

Key Responsibilities

Support the Director of Sales in executing the overall sales strategy to drive market share growth and commercial performance, ensuring all sales activity is accurately captured in the CRM.

• Actively manage key sales accounts and contribute to achieving corporate, group and MICE revenue targets.
• Communicate sales goals, priorities and updates to the sales team, reinforcing alignment with hotel objectives and celebrating successes.
• Coach, guide and support sales team members by identifying development needs and providing on-the-job training.
• Assist in managing the hotel's tactical sales approach by understanding business demand patterns, supporting strategies around rate, occupancy and market mix.
• Represent the hotel confidently in client meetings, sales calls, presentations and negotiations, influencing outcomes through professional and persuasive communication.
• Support the resolution of client issues, complaints and disputes, working collaboratively to achieve satisfactory outcomes.
• Partner closely with the Revenue Management team to support pricing strategies, rate structures, group thresholds, space utilisation through demand analysis.
• Collaborate with the Food & Beverage team to support the development and promotion of F&B initiatives, packages and events.
• Collaborate with Group Marketing, Sales, Loyalty and Digital teams to support campaigns, promotions and new revenue initiatives.
• Monitor sales performance against targets, prepare reports and contribute insights to drive continuous improvement.
• Support EVT's vertical selling initiatives by promoting cross-selling opportunities across the wider EVT portfolio.

'Must have' behaviours for this role:

• Leadership: Leads groups and delegates work based on skills and potential; empowers others and motivates high performance; sets clear expectations and standards for performance; monitors work and coaches others to develop their full potential.
• Delivering Results: Focuses on understanding and addressing customer needs; sets high standards for work quality and quantity; delivers high productivity in a focused and timely manner; structures and prioritises work activities; shows commitment to the organisation.
• Planning & Organising: Sets objectives that align with team and organisational goals; develops plans, commits to timelines and uses time effectively; anticipates, allocates and monitors resources to deliver work requirements; documents job information.
• Commercial Thinking: Considers revenue, cost, and risk factors that drive organisational performance; identifies and secures new business; optimises resources to deliver more with less; manages and mitigates risks; maintains awareness of external factors impacting the business.
• Communication: Understands spoken information; speaks clearly and understandably; presents with confidence; gauges audience reaction, interest and understanding, and adjusts communication style or content accordingly.
• Strategic Thinking: Thinks broadly and considers important issues that impact success today and in the future; develops strategies to achieve critical outcomes; proactively seeks opportunities to introduce change.

Critical Experience:

• Proven ability to work effectively within a sales team, with someexposure to mentoring or supporting team members
• Has been accountable for sales accounts (clients) to the valueof $1m or above
• Demonstrated ability in strategic planning, driving andachieving goals
• Minimum 2 years experience in a similar role,sales leadership or senior sales role.
• Has experience in launching a new hotel to market (desirable)

Qualifications:

• Minimally GCE 'O' / 'N' Level with at least 3 passing subjects.
• Good command of written and spoken in English language.