Strategy and planning

• Develop and implement marketing strategies and campaigns to drive growth and brand visibility.
• Conduct market research to understand consumer behavior, market trends, and competitor activities.
• Set marketing objectives and Key Performance Indicators (KPIs).
• Plan and execute campaigns across various channels, including digital, content, social media, and events.
• Identify potential new markets and develop plans to enter them.

Execution and management

• Manage and oversee marketing budgets and allocate resources effectively.
• Coordinate and lead marketing teams or external agencies.
• Oversee creative elements and content creation to ensure brand consistency.
• Negotiate media contracts and manage relationships with vendors and partners.
• Plan and organize promotional events.

Analysis and reporting

• Monitor campaign performance and analyze data to evaluate success.
• Report on campaign performance and ROI to senior leadership.
• Use data analysis to refine strategies and improve future campaigns.

Collaboration

• Collaborate with cross-functional teams, including sales, product development, and customer support, to ensure cohesive messaging.
• Work with senior management to brainstorm new ideas and align marketing efforts with overall business goals.