Web Developer (Marketing) | Upto $5k
Manpower Singapore| Date Posted: 2-Jan-2021
EA Licence No: 02C3423
- Be involved in client projects, web tracking implementation, campaign measurement, precision marketing initiatives and fine customer segmentation projects.
- Optimization and designing of advertising campaigns
- Focusing in web analytics concepts, implementation experience and setting up tracking scripts, ability to work with Google Analytics, Adobe Analytics
- Report management and setting up KPI frameworks
- Degree holder in Marketing or any related field
- 2 - 4 years of Digital Marketing background with Martech or Adtech experience
- Experience with web analytics tools i.e. Google Analytics, Adobe Analytics, setting up website tracking and website optimization.
- Experience setting up and optimizing digital marketing campaigns in any digital channel e.g. Google Ads, FB Ads, MailChimp, Programmatic etc.
- Preferably have used different DMPs (Lotame, Adobe) & DSPs (The Tradedesk, Mediamath), analytical software (Adjust, Appsflyer, Google Marketing Platform)
- Basic scripting proficiency in SQL and Python will be a good start
- Exposure to CRM programs, customer lifecycle management and marketing
- Understanding of precision marketing concepts as well as segmentation techniques
- Strategic thinking, ability to articulate data strategy for clients across different industries
Carolyn Ann Santibanez Mendoza EA License No. 02C3423 Personnel Registration No. R1105160