Snaphunt Pte Ltd

User Acquisition Specialist

Snaphunt Pte Ltd| Date Posted: 27-Nov-2020
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Job Nature:
Permanent
Position Level:
Entry Level, Experienced
Qualification:
ITE/ NITEC/ Higher NITEC, Diploma, Bachelor's / Honours

Job Description

  • Drive user engagement for an exciting game development company
  • Great opportunity for gaming enthusaists
  • Strong learning and development prospects

 

Our client is an established firm creating and operating games with fun and fulfilling experiences across various platforms.

 

The Job 
 

You will be responsible for : 

  • Implementing and optimising performance marketing campaigns across various channels to drive user acquisition, engagement and revenue for the company's online games
  • Assisting in digital media partner evaluation, to improve user acquisition strategy and ensure marketing budget efficiency.
  • Collaborating with internal creative team to generate compelling creatives according to campaign performance and audience insights.
  • Supporting new initiatives and conducting A/B testing to improve efficiency in user acquisition and maximise ROI.
  • Defining, measuring and improving key business metrics with Product Team
  • Gathering campaign performance data from various sources and presenting it in a transparent and simple way to enable data-driven decision making.
  • Liaising with various departments to improve data quality and comparability
  • Providing full transparency into campaigns on a constant and pro-active basis.
  • Researching and presenting information by collecting, analysing, and summarising data and trends.


The Profile 

  • You have at least 2 years experience in a digital marketing or similar role
  • You have experience with paid social ads, Google ads, marketing campaign planning and execution
  • Strong understanding of online advertising metrics (CPI, CPA, CTR, CVR, CPC, ROAS, ROI, LTV) is required
  • Having knowledge of performance marketing in online gaming industry or mobile app marketing will be an added advantage
  • You have strong data analytics skills and good sense of numbers,
  • You pay strong attention to details and are able to work independently as well as part of a team
  • You have the ability to work in a fast-paced environment with excellent time management skills and multi-tasking skills.

 

Ref: 86990184

Company Overview
Snaphunt Pte Ltd