*Urgent* 3 months contract Digital Marketing Specialist (Foreign Bank, Up to $4,800)

Jobs Responsibilities

• Work with the Head of Marketing and AVP Cards Marketing, to develop marketing plans to drive Cards business, loans growth, adoption and growth of digital solutions and digital payments
• Drive data-driven marketing campaigns across all customer touch points, which are relevant, real-time and targeted
• Lead Cards usage program across dining, shopping and e-commerce to drive awareness of new and existing offers and top-of-wallet card preference
• To drive new adoption for new ad tech tools such as DMP and implementation of marketing campaigns for sharper targeting and optimization
• To participate in scrums or task forces at the country and regional level
• Manage the overall marketing outputs across all marketing channels, for relevant portfolios, along with product management teams locally and regionally
• To track and analyze the campaign results as part of campaign optimization and to identify a winning formula to drive business results
• To champion test and learn on media placement, targeting and messaging
• To work closely with product managers to ensure quality output with effective execution of the respective products
• To work with creative agencies to develop creative, sharp and succinct communication, drawing from insights, personas and other proactive means of collecting meaningful inputs.
• Work proactively with media partner and media agency to develop marketing campaigns and optimize media output

Job Requirements

• Min. 4-5 years of digital marketing experience
• Able to start work within short notice

Application Procedures
Interested candidates, please email your resume to:

Attention: Lynn Mak Ling Ling (CEI No. R1986990)
[Click Here to Email Your Resume]
Recruit Express Pte Ltd (EA No. 99C4599)