United Overseas Bank Ltd (UOB)

Strategic Marketing Communications, Digital Bank

United Overseas Bank Ltd (UOB) | Date Posted: 28-Aug-2018
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'N' Levels / 'O' Levels, ITE/ NITEC/ Higher NITEC, 'A' Levels, Diploma, Bachelor's / Honours, Masters / PhD

Job Description

Functional area: Personal Financial Services (PFS)
Employment type: Full-time
Job Type: Permanent

Role and Responsibilities:

This role will bring together the art of brand communication and customer centric experiences to consistently create and implement powerful and memorable marketing that engages the consumer and drives acquisition.
The person will be responsible for ideating and implementing consumer insight-driven marketing program for the new digital brand across all digital and social channels in an integrated way.
The ideal candidate will have a pulse on Gen Y and Gen Z with a deep knowledge of pop culture.
An effective collaborator in a fast paced, multifaceted environment, s/he is able to effectively work with various teams, both locally and in market, and manage day to day execution to ensure creative and media is well aligned to strategy.
Qualifications, Experience and Skills Required:
  • The ideal candidate will have 6 - 10 years’ experience and can demonstrate ability to implement and execute integrated consumer communication and direct-to-consumer marketing, with an emphasis on digital and social.
  • S/he will also need to understand and be able to drive performance marketing online (including SEO and SEM).
  • Resourceful by nature, experience in deploying marketing communications across the region with an ability to ensure consistent quality execution.
  • Strong knowledge in digital and social platforms and its formats, and demonstrate an ability to manage a content library and engagement protocol preferred.
Company Overview
United Overseas Bank Ltd (UOB)