Social Media Specialist

Confidential| Date Posted: 29-Nov-2020
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Job Nature:
Permanent
Position Level:
Entry Level
Qualification:
Diploma, Bachelor's / Honours, Masters / PhD

Job Description

 

Overall Responsibilities

Social media specialist should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.

Job Description

  • Manages company social media channels, eg: Facebook, Insta & etc. 
  • Engages in social media presence creation on new and emerging social media platforms
  • Creates dynamic written, graphic, and video content
  • Creates content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation
  • Assists social media management with large projects, events, and community management
  • Works as part of a team to develop social media campaigns
  • Analyses and reports audience information and demographics, and success of existing social media projects
  • Proposes new ideas and concepts for social media content
  • Works with marketing to coordinate ad campaigns with social media strategy
  • Writes and distributes e-newsletters to subscribers
  • Manages social media communications
  • Uses timelines and scheduled content to create a consistent stream of new content for audience interaction while analyzing, managing, and altering schedules where necessary to optimize visits

Skill & Qualifications

  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Knowledge of online marketing and good understanding of major marketing channels
  • Fluency in English