SEO Specialist

Marina Bay Sands Pte Ltd Date Posted: 27-Oct-2017

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Job Description

Overview of Job Function

The SEO specialist will monitor closely and analyze the SEO performance of the 6 Point of Sales in the Marina Bay Sands (SG, JP, CN, HK, KR, ID) across all platforms (Desktop, Mobile, App) and be responsible to drive performance improvement by identifying SEO trends, issues and opportunities. He/She Works closely with product team to escalate & resolve issues in a timely manner and contribute innovations by helping to specify design improvements to our site, and by systematically experimenting to find the best way to improve on-site conversion.

Job Responsibilities

  • Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Assist & provide recommendations to content team on optimizing / generating engaging contents.
  • Perform site level optimization: improving URL structure, UI & UX, compelling SEO copywriting, updating metadata
  • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
  • Help to create and support marketing to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  • Assist in development and execution of content strategies via different distribution channel in coordination with SEO goals
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
  • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance goals
  • Writing specification documents and designing experiments to test new strategies and opportunities for growth.
  • Monitor and evaluate search results and search performance across the major search channels (Google, Naver, Baidu, Yahoo)
  • Communication to team and management on project development, timelines, and results
  • Business-grade English ; Mandarin or Japanese is a plus

JOB REQUIREMENTS

  • BA or BS degree (preferred in quantitative field such as economics, mathematics, statistics, or computer science/engineering).
  • 2 to 5 years of in-house SEO work experience with an industry leading website.
  • Minimum 3 years of experience in similar SEO position.
  • Passion and strong SEO technical knowledge.
  • Knowledge of HTML, CSS etc.
  • Fluency with crawling tools and analytical tools including GA, Moz, Ahref, etc.
  • Good written and verbal English/Chinese/Japanese communication skills and an additional language is a plus.
  • Statistical background is a plus.
  • Demonstrable track record of business results through SEO
  • Growth hacking mentality; Product led, data driven, highly creative

Overview of Job Function

The SEO specialist will monitor closely and analyze the SEO performance of the 6 Point of Sales in the Marina Bay Sands (SG, JP, CN, HK, KR, ID) across all platforms (Desktop, Mobile, App) and be responsible to drive performance improvement by identifying SEO trends, issues and opportunities. He/She Works closely with product team to escalate & resolve issues in a timely manner and contribute innovations by helping to specify design improvements to our site, and by systematically experimenting to find the best way to improve on-site conversion.

Job Responsibilities

  • Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Assist & provide recommendations to content team on optimizing / generating engaging contents.
  • Perform site level optimization: improving URL structure, UI & UX, compelling SEO copywriting, updating metadata
  • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
  • Help to create and support marketing to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  • Assist in development and execution of content strategies via different distribution channel in coordination with SEO goals
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
  • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance goals
  • Writing specification documents and designing experiments to test new strategies and opportunities for growth.
  • Monitor and evaluate search results and search performance across the major search channels (Google, Naver, Baidu, Yahoo)
  • Communication to team and management on project development, timelines, and results
  • Business-grade English ; Mandarin or Japanese is a plus

JOB REQUIREMENTS

  • BA or BS degree (preferred in quantitative field such as economics, mathematics, statistics, or computer science/engineering).
  • 2 to 5 years of in-house SEO work experience with an industry leading website.
  • Minimum 3 years of experience in similar SEO position.
  • Passion and strong SEO technical knowledge.
  • Knowledge of HTML, CSS etc.
  • Fluency with crawling tools and analytical tools including GA, Moz, Ahref, etc.
  • Good written and verbal English/Chinese/Japanese communication skills and an additional language is a plus.
  • Statistical background is a plus.
  • Demonstrable track record of business results through SEO
  • Growth hacking mentality; Product led, data driven, highly creative

Company Overview

Marina Bay Sands Pte Ltd