United Overseas Bank Ltd (UOB)

Senior Vice President, ASD Acquisition Strategy

United Overseas Bank Ltd (UOB)| Date Posted: 20-May-2020
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Job Description

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.

Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

The Retail function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.

Personal Financial Services

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

Job Responsibilities

Responsible for driving overall acquisition and customer engagement strategy for Cards and Payment Products (CPP)


o   Work closely with product team to drive overall customer and CIF growth through different channels with the lowest possible CPA

o   to develop and execute the Online and Acquisition Partnership to drive acquisition via the digital channel

o   Lead the acquisition marketing strategy for online and direct sales.

o   Lead the overall Customer Engagement strategy to drive customer growth, spend, fee income, lower attrition and higher active rate

o   Work with Internal for Credit Policy optimisation and new Initiatives

o   Drive higher NPS for Online and Digital channels by improving turnaround time and customer experience at various touchpoints

o   Work closely with cards and credit operations team to ensure the shortest turnaround time for customer applications

MIS and Leads Management

o   Ensure robust MIS reporting for tracking and optimizing sales performance and productivity

o   Optimise all leads from extraction to distribution to optimize conversion rates and sales volume.

Job Requirements
  • Recognised Degree in Accountancy/Business Administration/Banking & Finance
  • At least 10 years of relevant experience especially in the Cards and Payments space
  • Strong analytical and interpersonal skills
  • Excellent communication skills. 
  • Results-oriented, dynamic and self-driven
Be a part of UOB Family

Apply now and make a difference.

Company Overview
United Overseas Bank Ltd (UOB)