Senior Marketing Manager

IMAPAC Pte Ltd | Date Posted: 11-Aug-2018
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Job Nature:
Position Level:
Manager, Senior Manager
Bachelor's / Honours

Job Description

Are you:
Highly analytical?
Not easily overwhelmed?
Concise, engaging and cool under pressure?
Creative and flexible in coming up with solutions to problems?
A total geek about customer and business science?
Ambitious and eager to get to the next level?

If you answered:
yes, of course!
Definitely, and
yes, please!
Then we might have the place for you:

We are looking for an ambitious conference marketing super star with the potential to grow into a Marketing Director role. Someone who can be translate data and analysis into SMART action plans! Someone who loves to implement new systems; is never satisfied with market standards; and always looks to go beyond what is expected! Someone who can inspire, lead and grow a small team into and industry leading powerhouse!



  • Manage and coach a small team of marketing executives
  • Join weekly leadership meetings with IMAPAC’s senior team
  • Contribute to the overall improvement of IMAPAC’s marketing process
  • Propose and implement new systems and process for the improvement of IMAPAC’s marketing department

Planning & Executing

  • Plan short and long term marketing plans to drive route objectives
  • Work on through the line strategies to push selected markets
  • Develop and execute approved marketing plans i.e. plan above and below the line media mix in the most cost effective manner
  • Develop creative ideas and copy for ad visuals/EDM, POS, etc.
  • Develop and manage web and social media content
  • Actively drive media campaigns promoting the conference to cross sell and up-sell

Channel identification, targeting and evaluation

  • Research and segment prospective markets, identifying best communication streams and delivering communications messages though these streams
  • Research markets for trends, preferences, habits, etc to craft the right communication message and channels as every market differs
  • Leveraging web statistics to assist in targeting and refining marketing communications
  • Analyze and report on outcomes of activities/campaigns
  • Comb through post campaign reports (CRM, sales, etc) to refine media mix and communication messages for more effective campaigns moving forward
  • Ongoing review of best practice to find new and innovative ways to connect to market

Partner liaison.

  • Assist in the ongoing co-operative activities with identified tourism and other partners to create cost effective marketing activities
  • Negotiate and strategize on the coverage from media partners
  • Bring in ad hoc cash support for campaign/events
  • Assist in gaining co-operative marketing funds from these partners
  • Manage the Creative, Media and PR internal and external stakeholders
  • Support the Sales & Distribution department with communication materials


  • Support, facilitate and conduct internal marketing training activities
  • Internal reporting to Managing Director and Project Director
  • Support Ad Hoc projects as required
  • Obsessive focus on new and cost effective, innovative marketing practices to stay one step ahead of the competition and drive sales
  • Manage and work successfully with junior marketing executives


  • Good Degree holder (Marketing/Communications/Business Management preferred)
  • Min. 3 years in a marketing role with strong experience in managing junior staff
  • Excellent communication, persuasion and negotiation skills
  • Positive attitude, Cheerful and Confident personality (sociable, charismatic and engaging)
  • Strong drive for sales and marketing
  • Ability to manage multiple projects, both tactical and strategic in nature – achieving both time and budgetary deadlines.
  • Ability to handle stress, show resilience and adapt to changing market trends and quick to learn
  • Persistent and disciplined
  • Creative in problem-solving
  • Mandarin-speaking ability will be an advantage
  • Prior Conference Marketing experience highly preferred

Please apply directly to 
[Click Here to Email Your Resume] with your detailed resume and cover letter. Only shortlisted candidates will be notified.

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