Snaphunt Pte Ltd

Senior Marketing Manager

Snaphunt Pte Ltd| Date Posted: 7-May-2021
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Job Nature:
Permanent
Position Level:
Experienced
Qualification:
'N' Levels / 'O' Levels, Diploma, Bachelor's / Honours

Job Description

  • Join a fast-growing company creating popular games
  • Great opportunity for gaming enthusiasts
  • Strong career progression opportunities

 

Our client is an established firm creating and operating games with fun and fulfilling experiences across various platforms.

 

The Job

Reporting to Acting General Manager/Co-head & Financial Controller, you will be responsible for :

  • Developing and executing global marketing strategy, brand positioning and market analysis for all titles.
  • Ensuring scalability between product offerings, optimisation of marketing programs across multiple markets and brand consistency.
  • Coordinating marketing campaigns, analysing shared results and managing partnership programmes to promote game titles and maximise outreach to the gaming community.
  • Ongoing optimisation, evaluating marketing campaigns return on investment and developing effective marketing plans to support in organisation growth and achievement of financial targets.
  • Optimising campaigns and developing strategies to acquire new members and traffic.
  • Leveraging data analytics in the measurement of KPIs, identifying suitable marketing channels and interpreting users’ data to optimise marketing programmes.
  • Establishing close communication channels with Production Teams to share developments of the gaming landscape.
  • Providing regular reporting and sharing of insights to management and headquarters.

The Profile

  • You have at least 5 years of experience in digital marketing or product management.
  • You are able to lead strategic and operational initiatives from defining marketing strategy to execution of activities.
  • You are strong in identifying, analysing and articulating market and customer requirements using metrices driven decision making.
  • You have a passion for the mobile gaming industry and are constantly seeking to be in the know of the latest gaming developments and trends.
  • You are familiar with online social networking tools (Facebook, Twitter, YouTube, blogs and emerging social platforms).
  • You are able to develop strategies and media plans for as well as quantify the reach, impact and effectiveness metrics of social media marketing campaigns.
  • You have the ability to persuade and influence audiences and stakeholders across multiple functional groups.
  • You have strong analytical and problem-solving skills.
  • You are result-driven and thrive in fast-paced environments.

Ref: 58020931

Company Overview
Snaphunt Pte Ltd