Senior Marketing Executive
F J BENJAMIN (SINGAPORE) PTE LTD| Date Posted: 22-Jan-2020
'A' Levels, Diploma, Bachelor's / Honours
- Reports to Regional Divisional Manager stationed in Malaysia with the key role of providing marketing support in Singapore.
- Contributes to the annual/seasonal integrated initiatives.
- To coordinate and support all advertising, promotional, public relations and event activities for the Brand(s).
- Takes ownership of the Brand’s social media platforms and creates social media plans, advertisements and monthly content calendars. Coordinates and liaises with influencers where necessary.
- Collaborates closely with Principal group, Product, Visual Merchandising and Retail Operations to develop an effective mix of marketing programmes and activities.
- Liaises with Principal group’s, graphic designer and third party agencies to develop all advertising and promotional materials. To support all media placements and schedules.
- Facilitates the press communications/relations, develops press materials and secures press coverage. To organise media interactions and/or events when required.
- Manages the loyalty programmes with planned initiatives on recruitment and retention. To work closely with CRM and Retail Operations on handling customer feedback.
- Manages the creation and production of Point-Of-Sale collateral in collaboration with Visual Merchandising wherever required.
- Liaises and follows up with vendors, suppliers, media owners and agency partners as required.
- Responsible for preparing the event proposals, post-event reports, seasonal hindsight documents and purchase orders.
- Takes care of the Brand’s marketing budget and updates expenses.
- 5 days work week. If required, may need to work on event day outside of working hours
- Degree in Marketing or equivalent
- At least 3 years of relevant work experience is preferred
- Pleasant personality with good interpersonal skills
- Highly motivated and driven with a sense of ownership
- Highly independent and comfortable communicating via Skype/Whatsapp
- Good personal relations and communication skills
- Media savvy (i.e. Instagam, Facebook, Online Ads, etc)
- Prior work experience in the retail industry will be advantageous
F J BENJAMIN (SINGAPORE) PTE LTD