Senior Marketing Executive

F J BENJAMIN (SINGAPORE) PTE LTD| Date Posted: 22-Jan-2020
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Job Nature:
Position Level:
'A' Levels, Diploma, Bachelor's / Honours

Job Description

Job Description:

  • Reports to Regional Divisional Manager stationed in Malaysia with the key role of providing marketing support in Singapore.
  • Contributes to the annual/seasonal integrated initiatives.
  • To coordinate and support all advertising, promotional, public relations and event activities for the Brand(s).
  • Takes ownership of the Brand’s social media platforms and creates social media plans, advertisements and monthly content calendars. Coordinates and liaises with influencers where necessary.
  • Collaborates closely with Principal group, Product, Visual Merchandising and Retail Operations to develop an effective mix of marketing programmes and activities.
  • Liaises with Principal group’s, graphic designer and third party agencies to develop all advertising and promotional materials. To support all media placements and schedules.
  • Facilitates the press communications/relations, develops press materials and secures press coverage. To organise media interactions and/or events when required.
  • Manages the loyalty programmes with planned initiatives on recruitment and retention. To work closely with CRM and Retail Operations on handling customer feedback.
  • Manages the creation and production of Point-Of-Sale collateral in collaboration with Visual Merchandising wherever required.
  • Liaises and follows up with vendors, suppliers, media owners and agency partners as required.
  • Responsible for preparing the event proposals, post-event reports, seasonal hindsight documents and purchase orders. 
  • Takes care of the Brand’s marketing budget and updates expenses.
  • 5 days work week. If required, may need to work on event day outside of working hours

Job Requirements:

  • Degree in Marketing or equivalent
  • At least 3 years of relevant work experience is preferred
  • Pleasant personality with good interpersonal skills
  • Highly motivated and driven with a sense of ownership
  • Highly independent and comfortable communicating via Skype/Whatsapp
  • Good personal relations and communication skills
  • Media savvy (i.e. Instagam, Facebook, Online Ads, etc)
  • Prior work experience in the retail industry will be advantageous 
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