Sunrise & Co. Pte Ltd

SENIOR MARKETING EXECUTIVE

Sunrise & Co. Pte Ltd | Date Posted: 16-Jul-2018
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Job Nature:
Permanent
Position Level:
Experienced
Qualification:
Bachelor's / Honours

Job Description

Job Responsibilities

  • Conduct market research to collect and analyze data on market trends and domestic/foreign market expansion opportunities.
  • Develop enhanced brand management strategies by benchmarking competitor strategies and identifying opportunities to improve in-store and online consumer experiences.
  • Develop the marketing strategy for the company in line with company objectives.
  • Co-ordinate marketing campaigns with sales activities.
  • Plan and implement promotional campaigns.
  • Manage and improve lead generation campaigns, measuring results.
  • Analyze potential strategic partner relationships for company marketing.
  • Collaborate with managers in preparing budgets and monitoring expenses
  • Co-ordinate and execute all marketing and communications activities.
  • Conduct product training programs for regional office sales team and customers.
  • Coordinate with in-house design team and external vendors for the development and production and distribution of product/event promotional materials, web site production and other marketing collateral.

 

Requirements

  • Bachelor’s degree in Marketing, Business, Mass Communications, or a related field is required.
  • Relevant experience of 3 - 5 years.
  • Excellent written and verbal communication skills
  • Ability to effectively work with tight deadlines and manage projects independently.
  • Resourcefulness in solving problems.
  • Excellent people skills and an upbeat and enthusiastic attitude.
  • Strong organizational skills and keen attention to detail.
  • Strong computer skills, proficient in Microsoft Office (Excel, Word, PowerPoint)

Company Overview
Sunrise & Co. Pte Ltd
Sunrise has built a solid reputation as a trusted distributor of authentic Yonex and Mikasa products in countries around Southeast Asia including: Singapore, Malaysia, India, Hong Kong, Macau, Indonesia, Vietnam, Philippines, Brunei, Sri Lanka, Pakistan, Maldives, Bangladesh and Nepal. With its mission statement “to be the No. 1 sports good and lifestyle company in Asia, providing a healthy lifestyle”, Sunrise is dedicated to the sale of high-quality, authentic sports equipment, and also to the development and promotion of an active sport lifestyle. Along with Yonex, Sunrise sponsors many international tournaments throughout the year and many impressive athletes on their quest to victory.