Far East Hospitality

Senior Executive, Digital Marketing (Hospitality)

Far East Hospitality Date Posted: 19-Feb-2018

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Job Nature:
Permanent
Position Level:
Experienced
Qualification:
Diploma, Bachelor's / Honours

Job Description

Responsibilities:
  • Champion and implement the group’s strategies for brand websites and UX, and drive best practices
  • Ensure effective functioning, overall integrity and integration of brand websites and e-commerce platforms
  • Lead and project manage the development of new web assets, including organising user requirement workshops, prepare and conduct user testing, and maintaining project documentation
  • Lead regular and timely enhancements of websites and e-commerce platforms. You will manage budgets and interface with internal stakeholders, IT department and various digital agencies.
  • Constantly identify opportunities, generate actionable insights, implement tests and tools for lead generation, conversion rate optimisation and UX optimisation
  • Regular management reporting on key performance metrics and results of enhancements/ optimisations
  • Day-to-day responsibilities will include: website content updates, maintenance and troubleshooting, website and tag management governance, creation of user guides and internal training.  

Requirements
  • Minimum 3-5 years of experience in Digital Marketing
  • Track record of digital project management experience and/or website and Content Management System (CMS) management
  • Hands-on experience with Sitecore Experience Management would be a significant advantage
  • Knowledge of Google Analytics and HTML will be preferred
  • Strong analytical abilities and able to demonstrate good understanding of Digital Marketing and e-commerce
Responsibilities:
  • Champion and implement the group’s strategies for brand websites and UX, and drive best practices
  • Ensure effective functioning, overall integrity and integration of brand websites and e-commerce platforms
  • Lead and project manage the development of new web assets, including organising user requirement workshops, prepare and conduct user testing, and maintaining project documentation
  • Lead regular and timely enhancements of websites and e-commerce platforms. You will manage budgets and interface with internal stakeholders, IT department and various digital agencies.
  • Constantly identify opportunities, generate actionable insights, implement tests and tools for lead generation, conversion rate optimisation and UX optimisation
  • Regular management reporting on key performance metrics and results of enhancements/ optimisations
  • Day-to-day responsibilities will include: website content updates, maintenance and troubleshooting, website and tag management governance, creation of user guides and internal training.  

Requirements
  • Minimum 3-5 years of experience in Digital Marketing
  • Track record of digital project management experience and/or website and Content Management System (CMS) management
  • Hands-on experience with Sitecore Experience Management would be a significant advantage
  • Knowledge of Google Analytics and HTML will be preferred
  • Strong analytical abilities and able to demonstrate good understanding of Digital Marketing and e-commerce

Company Overview

Far East Hospitality
Far East Hospitality Holdings Pte Ltd (Far East Hospitality), a premier hospitality assets owner and operator, is a 70-30 joint venture formed in 2013 between Far East Orchard Limited (a listed company under Far East Organization) and The Straits Trading Company Limited. In the same year of its formation, Far East Hospitality through its wholly-owned subsidiary Far East Hospitality Investments (Australia) Pte Ltd, completed a 50-50 joint venture with Australia's Toga Group.With the joint ventur…