Senior Executive, CRM - RETAIL - S$5000

ClarisT Resources Pte Ltd| Date Posted: 22-Jun-2019
EA Licence No: 06C4006|EA Personal Registration No: R1107206
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Job Nature:
Permanent
Position Level:
Experienced, Manager
Qualification:
Diploma, Bachelor's / Honours

Job Description

A Market Leader within the retail industry.  Due to business needs, we are seeking committed professional to join the team as Senior Executive, CRM!

 

Budget for this role: S$5000

 

Job Responsibilities:

  • Conceptualise and execute effective marketing plans for different tiers of customers’ base monitor and analyse its effectiveness and ROI.
  • Actively involved in the functionality, design and user experience on CRM and e-commerce platforms.
  • Manage Membership Programme (e.g. Points, Rewards and Redemption policy) and ensure constant engagement with members.
  • Develop customer acquisition and retention initiatives through Membership Programme.
  • Work closely with digital marketing members to drive database traffic to relevant proprietary platforms.
  • Track and analyse CRM database for management reporting and develop more targeted marketing initiatives to drive sales.
  • Monitor market trends and competitors’ activities and propose countermeasures.
  • Support in organising of targeted events for members including the top customers and different segments
  • Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
  • Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
  • Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities.
  • Working closely with all departments to ensure the CRM works effectively for all aspects of the company. 
  • Overseeing direct communications with customers through the CRM.
  • Monitor and maximise customer lifetime value strategies ensuring maximum profitability.
  • Ensuring the database is segmented effectively for targeted marketing activities.
  • Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
  • Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.

 

Job Requirement:

  • Diploma or degree in Marketing or marketing related fields.
  • Extensive experience of direct and digital marketing ideally in a similar industry (Retail/Consumer Electronics).
  • Strong background in customer acquisition, re-engagement and retention strategies.
  • Minimum 3 years relevant working experience in management of CRM and e-commerce platforms.
  • Discipline in execution of campaigns and thorough in evaluation of results.
  • IT savvy, good knowledge of marketing automation tools
  • Strong planning, coordination and communication skills
  • Customer relationship oriented and strong engagement skills.

 

Interested applicants, kindly forward detailed resume to [Click Here to Email Your Resume].

 

Please visit us at www.clarist.com.sg for more opening positions!

Company Overview
ClarisT Resources Pte Ltd