Senior CRM Executive

F J BENJAMIN (SINGAPORE) PTE LTD| Date Posted: 7-Jul-2020
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Position Level:
Job Category:
Diploma, Bachelor's / Honours

Job Description

• Propose local CRM & e-CRM strategy and action plans

- Analyze results and impact of current CRM action plans

- Create and implement new CRM programs

- Benchmark competitors programs in the fashion lifestyle goods sector

- Coordinate with brands, in order to adapt corporate guidelines to market specificities

- Providing corporate team with feedback and information on market specifics.


• Customer Database completeness, accuracy, growth and maintenance

- Oversee and manage database quality analysis

- Define and implement process and action plans in order to feed and develop the database & also to improve data quality

- Support boutique staff so that data continues to be fed into the CRM database

- Coordinate with IT to solve any technical issue related to the CRM database.


• Carry out appropriate Customer Database analysis

- Analyze company customer typology and behavior

- Perform ad hoc analysis as needed by Marketing or Retail departments

- Debrief analysis with company Retail Operations and Marketing teams, discussing with them action plans that could be implemented.


• Manage direct mailing and e-mailing activities

- Manage the annual and new product launch mailing campaigns

- Coordinate with vendors on rolling these out

- Coordinate with boutiques and retail operation department

- Propose and build new tools to be developed locally as needed

- Analyze direct mailing activities results and make proposal for improvement.


Experience/Education Required:

- Min. 2 years CRM experience is required.
- Degree in Business Management/ Business IT
- Experience in data mining with strong analytical skills

- Ability to implement and run necessary campaigns for different brands
- Strong computer skills in managing software platforms including Microsoft
- Pro-active approach to tasks and ability to manage several projects simultaneously
- Prior experience in retail or service industry will be advantageous


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