Taster Food Pte Ltd (Din Tai Fung) 鼎泰丰

Senior / Brand Development Manager (Local)

Taster Food Pte Ltd (Din Tai Fung) 鼎泰丰| Date Posted: 28-Jul-2019
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Job Nature:
Permanent
Position Level:
Manager, Senior Manager
Qualification:
Diploma

Job Description

  • Spearhead launches of new outlets and marketing campaigns
  • Responsible for brand development projects pertaining to advertising, promotions, creative projects, public relations and event management
  • In charge of creative work & assist in art direction – collaterals, photography and visual display of outlets
  • Drive brand/product visibility through partnerships with landlords, banks, agencies and suppliers
  • Prepare and manage budgets for various marketing and branding initiatives to achieve cost efficiencies
  • Work closely with the Operations Team to effect marketing campaigns and activities
  • Assist in regional duties by providing guidance for both UK & Thailand Brand Development teams in the following areas:
    • Execution of Din Tai Fung’s marketing communication initiatives that are aligned with Brand positioning and philosophy
    • Support the Country Manager in delivering Brand campaigns that support business strategy, market goals and organisational objectives

Requirements

  • Candidate must possess Degree / Diploma in Mass Communication / Marketing or related discipline
  • Minimum 3 years’ relevant experience
  • Possess brand management experience in the F&B/ FMCG industry
  • Meticulous with an eye for detail
  • Pleasant disposition
  • Good communication and interpersonal skills
  • Personal Attributes
  • Meticulous with an eye for detail
  • Pleasant disposition
  • Good communication and interpersonal skills
  • Bilingual in English and Mandarin to communicate with Chinese speaking associates
Company Overview
Taster Food Pte Ltd (Din Tai Fung)