SEM Executive (Freelance)

Geniebook Pte. Ltd.| Date Posted: 28-Aug-2020
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Job Nature:
Part Time, Project Basis
Position Level:
Bachelor's / Honours

Job Description


Responsible for the management of Google pay-per-click strategies for our Vietnam campaigns. The applicant should be proficient in both English and Vietnamese and have 2-3 years of paid search experience in driving leads and sales for education or software clients.



  • Create and execute Google AdWords campaigns targeting the Vietnam market to bring in leads
  • Monitor and manage keyword bids, budget caps, quality score, CTR, impression share and other important account metrics
  • Update keyword lists and shape search terms to bring quality leads
  • Provide creative copy suggestions that describe our features well
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search to drive leads and sales
  • Administer web analytics dashboards, conversion tracking and reporting tools, and point out key areas of importance
  • Monitor and evaluate results, then recommend improvements for better performance
  • Direct, handle and generate weekly, and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
  • Work closely with the other team members to communicate project development, timeline and results



  • 2-3 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
  • Proficient in English and Vietnamese
  • Intermediate knowledge of Google Analytics and implementing tags
  • Quick learner, team player, and ability to be self-sufficient
  • Proven ability to be detail-oriented, organised, and manage time efficiently
  • Strong work ethic


Company Overview
Geniebook Pte. Ltd.