Sales Operation Manager (Eating Place/HBR and Vending)

Allswell Trading Pte Ltd| Date Posted: 29-Dec-2020
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Job Nature:
Position Level:
Experienced, Manager

Job Description

Job Overview

Reporting to Head of Sales, the Sales Operation Manager is responsible for the sales achievement of all agencies managed by the Company in the respective sectors / channels, allocated to him / her.  He / She will be expected to work closely, internally, with the Head of Sales and the Marketing Managers to ensure all trade activities are executed in a timely manner. 


He / She is also expected to work closely with the Company appointed Distributor to ensure Sales and Purchase targets are met and all trade activities in his / her allocated sectors / channels are executed in a timely manner, in accordance with the plans set out in the Annual Business Plan.


Duties and Responsibilities

  • Maintain existing customers relationship in EP/HBR and Vending
  • Identify and build good relationship with all potential and current clients
  • Plan and develop sales strategies for the EP (Foodcourts, chains EP, independent EP, canteens, pantries) and Vending (ALL vending machines partners inclusive construction site, dormitories, offices and schools) – to improve our brand presence and sales
  • Plan and develop sales strategies for opportunity in HBR sector – cafes and eatery especially in CBD and Orchard area
  • Engagement and continuous contact with individual EP outlets in-charge (Top 20% sales contribution outlets)
  • Widen penetration / distribution of EP and Vending customers vs Singapore universe
  • Penetrate products into schools include private school/institution and tertiary school
  • Work with internal Marketing team and the Company appointed Distributor to formulate and implement marketing strategies for the EP/HBR and Vending.
  • Constantly update and improve on the trade marketing plans, with the objective to expand market share for the brands
  • Monitor and keep updated on market trends - to identify business opportunities for the brands the Company represents
  • Monitor competitor activities – including promotional activities and product launches
  • Monitor credit terms and follow up on collection for all direct sales customers – ensure prompt payment
  • Jointly manage customers’ inventory level to ensure good stock weight and a healthy shelf life



  • Diploma
  • Minimum 3 years working experience in the FMCG industry, with exposure to the Eating Place channel
Company Overview
Allswell Trading Pte Ltd