Regional Marketing Manager (Digital Marketing, Healthcare/Medical)

People Profilers Pte Ltd| Date Posted: 4-Dec-2019
EA Licence No: 02C4944|EA Personal Registration No: R1549767
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Job Nature:
Permanent
Position Level:
Manager, Senior Manager
Qualification:
Bachelor's / Honours, Masters / PhD

Job Description

Industry: Medical/Lifesciences

 

Job Descriptions:

  • Plan, execute and optimize outbound digital campaigns
  • Coordinate and agree with internal stakeholders logical content journey Accumulate content base for mapping out content distribution
  • Email nurturing programs though marketing automation software Social outreach
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Organise and drive online seminar/webinar solutions and lead capture Work with others to devise Content Marketing and drip marketing journey
  • Plan, execute, and measure experiments and conversion tests, drive marketing qualified leads MQL through automation
  • Plan, implement and optimise website search performance (SEO) Campaign Management:
  • Work individually, with outside agency and in collaboration with internal domain experts to create and optimize SEO & SMO strategies
  • Plan, execute and optimise online advertising campaigns Social media (LinkedIn, Facebook, Twitter, You-Tube) Search advertising (eg. Google) Paid advertising (eg. legal websites)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Brainstorm new and creative growth strategies Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels

Requirements:

  • Bachelor's degree in Marketing or related field
  • Minimum 8 years of working experience in regional and matrix working environment
  • Proven working experience in digital marketing
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, and WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.
Please submit your updated resume in Word format by using the Apply Now Button.


We regret that only shortlisted candidates will be notified
Email resume to [Click Here to Email Your Resume]


People Profilers Pte Ltd, No. 1 Finlayson Green #18-01 Singapore 049246. Tel:  6589 5808 Fax:  6536 7890
http://www.peopleprofilers.com


EA Licence Number: 02C4944
Registration Number: R1549767
Posting Personnel: Gary Ho Cheng Xuan

Job ID:45094

Company Overview
People Profilers Pte Ltd