Regional Marketing Executive

Tan Chong International Limited (TCIL)| Date Posted: 6-Aug-2019
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Job Nature:
Position Level:
Entry Level, Experienced
Diploma, Bachelor's / Honours

Job Description

The Regional Marketing Senior Executive role is responsible for product marketing in our regional markets. You would be responsible for overall tracking of country’s A&P and Budget Planning, including monitoring country’s sales activities, understanding competitive media landscape and driving product campaigns for the market you are assigned to. The ideal candidate should work well in a fast-paced environment, adapt quickly to changing priorities.

Job Description:

  • Work with country marketing team to manage, control and track monthly and yearly A&P
  • Work with country marketing team to plan, develop and implement effective marketing communication campaigns, creative development and marketing strategies for the market
  • Review country online and offline monthly media plans
  • Works closely with Regional Events team to coordinate event readiness together with country marketing team
  • Periodic sales and marketing performance review and formulate on-going marketing plans with country marketing team
  • Understand and keep abreast of country media landscape and sharing of best practices across the region whenever applicable
  • To evaluate success of executed marketing activities using proven KPI measuring tools-
  • Full understanding of Digital Marketing and has good knowledge to apply and measure success for digital campaigns
  • Facilitate and prepare timely monthly marketing reports

Job Requirements

  • Recognised degree in Marketing or relevant
  • At least 3 years of relevant working experience
  • Proactive, creative and adaptable to a fast-paced and dynamic environment
  • Possess excellent written, oral communication and organisational skills
  • Good team player with the ability to work independently
  • Knowledge of photoshop, video editing skills will be an advantage
  • A valid class 3 driving licence
Company Overview
Tan Chong International Limited (TCIL)