Regional Data & Insights Assistant Manager

Thame's Human Resources Pte Ltd | Date Posted: 15-Sep-2018
EA Licence No: 11C5602 | EA Personal Registration No: R1217654
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Job Nature:
Position Level:
Experienced, Manager
Job Category:
Bachelor's / Honours, Masters / PhD

Job Description

Regional Data & Insights Assistant Manager


Our client is a global MNC and renown premium lifestyle brand in FMCG industry. They are seeking an experienced and talented Regional Data & Insights Assistant Manager to join them at their regional office in Singapore.



ð  Understand customer’s behaviour and consumption patterns through statistical analysis of the customer base (transactional and behavioural, online and offline), in order to plan and anticipate trends.

ð  Work collaboratively with markets in the region to initiate CRM activities in order to increase customers’ lifetime value, build loyalty while ensuring protection of customers' data privacy.

ð  Target and optimize all direct marketing actions including digital CRM through database segmentation and perform return on investment analyses


CRM Planning

Coach & develop the CRM in-markets to

  • plan CRM activities for both B2C & B2B with aim to build loyalty & drive customers' lifetime value, taking into account International strategy & guidelines
  • leverage on customer insights from data analyses and post evaluations and make recommendations
  • identify customers most at risk of attrition and initiate programs to retain them
  • optimize CRM/marketing activities by defining market sectors and customer selection based on customer profiling and segmentation
  • ensure end to end implementation of CRM acitivities
  • be a custodian of customer database with specific responsibility for maintenance and management of customer data to ensure Data Integrity and Privacy Compliance



CRM Operations & Analyses

Support CRM operations and analyses in markets w/o CRM & agent markets:

  • faciliate setup of CRM system with agent, ensure data integrity and alignment of CRM data with International guidelines
  • manage end to end implementation of CRM acitivities
  • conduct data analyses, including extractions, and post evaluations to gain deeper understanding of our customers


Regional management

  • Timely & accurate regional KPI reporting on monthly basis with customer insights
  • Identification of key trends and criteria that influence customer behaviour like consumption and loyalty
  • Spontaneous initiation of any analysis that can generate customer insight or operational projects to add value to the customer relationship
  • Assessment of CRM programs, club communications and promotional activities according to their efficiency and profitability
  • Participate to the community and faciliate best practices sharing across markets




  • Collaborate with Regional CRM Project Manager to provide insights for local, regional and international Customer experience project
  • Work closely with other key stakeholders (marketing teams in market, regional commercial and marketing team and international CRM)



  • 4-5 years experience in data analysis related to consumer behaviour and customer relationship building activities (retail or consumer related industry will be preferred)
  • Analytical experience in analyzing big data and using software tools in a business oriented environment
  • Expert in CRM related tools such as Datamart and SPSS/SQL/SAS. Very good knowledge of SAS, SQL or SPSS a must
  • Strong commercial awareness; understand the business drivers, business environment, market intelligence, consumer behaviour and trends
  • Understand customer flow in Omni channel
  • Good knowledge of customer relationship management framework, strategies and guidelines
  • Strong interpersonal and communications skills




Selected candidate will be awarded with a competitive compensation package and a rewarding career. Please click "Apply" to submit your application with your full cv (to include your photo is available) and include your current/last drawn salary, expected salary, your availability/notice period, and motivation factors for your next career move.


For any enquiries, please write to laypeng(a) (Reg. no. R1217654)


We thank you for your interest in this application and regret that only short-listed candidates are notified.



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Thame's Human Resources Pte Ltd