Product Marketing Manager

• A company that is revolutionising the medical devices industry
• Be a part of the pioneering team
• Lead and drive successful initiatives in new territories

Our client is a promising company with a vision to help surgeons perform complex surgery with ease. Leveraging on modern technologies, they have developed a needle targeting device which significantly improves clinical outcomes.

The Job

You will be responsible for :

• Leading the planning and implementation of PR and initiatives related to the brand.
• Driving sales objectives and achieving commercial budget and targets.
• Developing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
• Creating and managing all marketing material and collateral in line with brand direction.
• Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
• Building strong and collaborative relationships with other internal stakeholders.
• Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
• Monitoring market trends and providing regular competitor analysis.
• Tracking effectiveness of various campaigns and course correcting as required.
• Organising data and generating deep customer insights in order to enhance sales force productivity and effectiveness.
• Analysing key sales and business performance trends to drive strategic and tactical business decisions
• Developing and implementing pricing strategies that enhance profitability.
• Analysing price change requests from the sales team by evaluating margin impact, potential incremental volume, and competitor price levels.
• Tracking market trends and keeping up to date on prices set by competitors.
• Managing a team of 1-5 people.

The Profile

• You have at least 3 years experience in a Marketing role within the medical device industry.
• You have experience with Pricing, Content Development & Management, Social Media/Viral Marketing
• Having regional experience will be an added advantage
• You have strong business acumen and have the ability to develop budget plans, profit-loss projections.
• You possess excellent interpersonal as well as written and verbal communication skills.
• You pay strong attention to detail and deliver work that is of a high standard
• You are a strong mentor and coach who can build high performing teams
• You are a strong team player who can manage multiple stakeholders
• You are willing to undertake 30-60% travel.

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