PERM Senior Marketing Communications Executive (Financial Institution, Up to $5,000)

Recruit Express Pte Ltd| Date Posted: 14-Nov-2020
EA Licence No: 99C4599|EA Personal Registration No: R1986990
Save Job
Job Nature:
Permanent
Position Level:
Experienced
Qualification:
Bachelor's / Honours, Masters / PhD

Job Description

Jobs Responsibilities

  • Work closely with appointed agency to ensure content development is on brief, on brand, and meets objectives, to promote product benefits, up-sell, cross-sell products and takes into account SEO goals.
  • Work with Digital Lead and UX Lead to create content, business logic and implement EDM programme and campaigns to improve sales conversion
  • Drive Facebook content calendar & campaign execution, including syncing with media campaigns, to uplift brand appeal on social media and generate active engagement
  • Fully understand and embrace the full customer journey cycle so as to communicate persuasively across relevant touchpoints and strive for greater customer retention and cross-sell opportunities.
  • Ensure continuity and integrity of brand messaging, brand character/tonality and persuasiveness in all direct response marketing.
  • Identify relevant partnership initiatives that synergise well with brand purpose & equity
  • Establish and nurture partner relationships to maximise business growth opportunities & encourage brand loyalty/stickiness
  • Campaign management: Assist and manage ongoing marketing campaigns, promotions and activities (through-the-line) as required

 

Job Requirements

  • Min. Degree in Marketing / Mass Comm
  • Min. 4 years of relevant experience in financial institutions / MNC environment
  • Strong background and track record of content marketing, social media marketing
  • Ability to develop/write persuasive copy to test and learn in order to optimise response
  • Able to take differing data sources and produce accurate analysis, actionable insights and sound recommendations.
  • Have managed a large scale multi-channel marketing budget
  • Experience in working with graphic designers or agencies
  • Strong interpersonal skills
  • Experience in website CMS & email programme

 

Application Procedures
Interested candidates, please email your resume to:

Attention: Lynn Mak Ling Ling (CEI No. R1986990)
[Click Here to Email Your Resume]
Recruit Express Pte Ltd (EA No. 99C4599)

Company Overview
Recruit Express Pte Ltd