Performance Marketing Specialist

F J BENJAMIN (SINGAPORE) PTE LTD| Date Posted: 28-Nov-2020
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Job Nature:
Position Level:
Bachelor's / Honours, Masters / PhD

Job Description

Looking for a Performance Marketing Specialist with a successful track record in performance marketing to lead the paid acquisition strategy and drive further market penetration. Your tasks will include but not be limited to:

  • Develop and manage digital prospecting and remarketing campaigns for Google Search, Google Shopping, Social and Display channels
  • Day-to-day channel management: keyword research, ad-copy testing, campaign and budget optimisations
  • Budget and campaign management of all digital channels to drive strong return on investment and efficient CAC
  • Must excel at campaign and channel analysis and reporting, including Google Analytics experience
  • Leverage data insights to identify root causes (i.e. in daily channels operation) & build solutions, develop new ideas to improve and support other department initiatives (Branding, Commercial, Product)
  • Drive digital marketing innovation - build out A/B testing frameworks and mechanisms to test new channels, campaigns and products
  • Work closely with the management for funnel conversion improvement ideas.

Your background:

  • Motivated and hands-on start-up attitude.
  • At least 3 years of experience in performance and digital marketing, preferably in fashion ecommerce, candidates with agency background have added advantage
  • Bachelor’s or Master’s degree in Business, Marketing or related field
  • Ability to handle multiple campaigns or activations simultaneously with excellent organizational skills and high attention to detail
  • You are commercial switched on when it comes to prioritising tasks and contribution to strategy
  • You can manage timelines, with the focus on maximizing speed and effectiveness
  • Strong communication skills
  • You are a team-player who loves high-growth environments, you are excited to increase our growth, take full ownership of the role and ready to make an impact from day 1
  • Based in Singapore, business fluent in English
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