Marketing Manager | Leads Generation B2B

EBC Connect Pte Ltd| Date Posted: 19-Mar-2021
EA Licence No: 17C8975|EA Personal Registration No: R1657199
Save Job
Job Nature:
Permanent
Position Level:
Experienced, Manager
Qualification:
Diploma, Bachelor's / Honours

Job Description

Responsibilities:

  • Work with the Global and APAC Marketing Team and Sales and Country leaders to develop the annual marketing plan ensuring alignment to business strategy
  • Proactively seek out new and innovative marketing opportunities to promote organisation's work
  • Execute the marketing plan to support revenue growth and brand awareness and positioning objectives.
  • Agree and execute the annual events programme.  Work with the sales team to organise, promote and manage events, seminars, round tables, and presence at exhibitions and conferences 
  • Case studies. Draft case studies with the support of subject matter experts, consultants and sales team.
  • Promote case studies to support credentialing, brand awareness and revenue objectives
  • Work with the subject matter experts to produce articles and opinion pieces to support brand and sales objectives. This will include adapting content generated by the company globally
  • Work with partners to maximise our ongoing editorial/advertising relationship
  • Creation and ongoing development of all sales and marketing collateral, including all corporate and product brochures, templates, case studies and sales support material
  • Lead opportunity generation and go-to market strategies
  • Work with Global and APAC Marketing Team and Sales and Country leaders to identify new sales opportunities, create go-to-market strategies and develop sector specific propositions
  • Work with the sales team to create and coordinate highly targeted digital, direct and telemarketing campaigns to generate new business opportunities
  • Build a strong compelling brand and increase brand awareness, saliency and engagement through PR, thought leadership, voice building, point of view and other content marketing activity
  • Ensure all sales and marketing activity adheres to the brand guidelines and that all creative work and collateral produced internally or externally meets the highest standards of accuracy and quality
  • Ensure key messages, brand identity tone and voice are consistent and reinforced in all internal and external communications and materials
  • Monitoring competitors and conduct market scans to identify relevant trends, threats and opportunities
  • Monitoring thought leaders in the industry
  • Measurement and Return / Leveraging Global Marketing Team
  • Review all marketing activity to ensure we optimise the return on investment from all marketing expenditure, identifying areas for improvement
  • Build collaborative relationship with the Global Marketing Team to ensure we are utilising each others’ expertise, materials, marketing assets, systems to ensure optimum return on investment.

Requirements:

  • Experience in working with Global / APAC marketing team 
  • Self directive demonstrating high levels of initiative 
  • Organisation and Planning 
  • Ability to navigate ambiguity 

Interested candidates please send your updated CV in Microsoft Word Format to [Click Here to Email Your Resume]


Reg ID: R1657199
EBC Connect Pte Ltd
Licence no. 17C8975

Company Overview
EBC Connect Pte Ltd