Marketing Manager

Borden Company (Pte) Ltd | Date Posted: 31-Jul-2018
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Job Nature:
Permanent
Position Level:
Experienced, Manager
Qualification:
Bachelor's / Honours, Masters / PhD

Job Description

Job Description
Develops and implements strategic marketing plans for an organization for internationally and regionally. Stays abreast of changes in assigned marketing environment to best serve the objectives of the organization and adjusts plans accordingly. Researches and develops pricing policies and recommends appropriate sales channels.

Tasks
  • Contribute to leadership and direction of market segment strategies including, but not limited to, product positioning, pricing, promotional programs and events
  • Manage and coordinate market research projects for all markets
  • Oversee advertising, events and public relations for all markets
  • Collect, analyze, maintain, and appropriately communicate market intelligence and competitive files
  • Be updated on competitive developments, industry trends and government regulations both locally and internationally.
  • Formulate marketing plans and activities to strengthen brand presence and market share growth

Qualifications & Requirements
  • Bachelor’s degree in any discipline
  • Preferably with 4 to 5 years of marketing especially in the FMCG/Healthcare background
  • Working knowledge & experience with international markets will be advantageous
  • Excellent planning and analytical skill, interpersonal and communication skills required
  • Results oriented and dynamic individual with strong business acumen
  • Ability to drive marketing programmes independently as work well as team player


Company Overview
Borden Company (Pte) Ltd