Marketing Manager

THE ADVERTISER| Date Posted: 20-Jun-2019
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Job Nature:
Position Level:
Experienced, Manager
Bachelor's / Honours

Job Description

Position objective

  1. Implement Delifrance’s planned seasonal and special campaigns for the whole year, including island-wide campaigns, long term marketing collaborations.
  2. Manage external social media and digital platforms such as digital advertising, search engine optimization and tie-ups.
  3. Propose and Drive Digital Initiatives to enhance the brand’s digital presence and advance with market trends.
  4. Set budget for the whole year company’s campaign with each individual business units.
  5. Put up overall Marketing Calendar for each Business unit, alongside budget and projections.
  6. Bring in strategic partnerships that are relevant and beneficial to the brands.


Principal Accountabilities

  1. Lead the Marketing team of 2 members. Strategies and manage marketing whole year calendar plans and budget.
  2. Planning, execution and management of strategic marketing initiatives:
  • Monthly advertising and promotion plans for Delifrance
  • Product of the month feature for Delifrance
  • Additional monthly initiatives to drive dockets for Delifrance
  1. Support and monitor brand execution in new outlets, openings and maintain brand standard.
  2. Execute promotions and events for target audience and account for point of sale materials for the brands on time.
  3. Preparation of reports for each sales and promotions, and effectiveness of marketing and publicity initiatives.
  4. Oversee management of walk-in and corporate database.
  5. Clear responses to customers feedback and complaints.
  6. Guide team to put in place digital plans to enhance the brands’ digital presence where relevant.
  7. Drive and lead in PR; providing PR agency with pitch and achieve extensive publicity coverage for Delifrance.
  8. Establish point of contacts and discussion for new business partnerships for Delifrance.
  • Banks
  • Government and Stat boards such as NTUC, NHB, NETS, EZLINK
  • Media Companies
  • Marketing partners such as SANRIO
  1. Assist in new product development – conduct market research on competitors’ products, provide market comparison, food tasting and review, marketing plans for new products according to target set by each brand, PR plans for new products.
  2. Fully responsible for the development of Delifrance sales pricing, as well as the analysis of the sales and profitability targets.
  3. Manage PR agency for Delifrance, provide angle for media pitch and release, put up recommendations to respective Business Heads to leverage on PR to obtain maximum media coverage.
  4. Proactive analysis of customers’ profile, consolidating and developing existing ones, maintaining and developing marketing reports. Collect and understand market needs and collect customer feedback on product performance.


Job Requirements

  1. Minimum 5 years work experience in a similar industry. Degree in Management, Sales or Marketing.
  2. Strong experience in marketing and brand management campaigns; both in planning and execution.
  3. Good management skills to meet tight timelines.
  4. Pleasant disposition and positive attitude towards ambiguity and high workload.
  5. Proficient in Photoshop, Microsoft Power.
  6. Flair for writing.