Marketing Manager

Confidential| Date Posted: 9-Jun-2021
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Job Nature:
Permanent
Position Level:
Experienced, Manager
Job Category:
Qualification:
Diploma, Bachelor's / Honours

Job Description

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • In charge of planning and executing end-to-end marketing for Creative Eateries’ 21 brands (Restaurant & Catering)
  • Drive and lead partnerships on both brand and group level
  • Ensure media exposure of brands through Media and PR activations (Food Tasting) and/or through partnership channels
  • Drive acquisition for Creative Eateries Membership Privilege (CE members) and manage database.
  • Strategize regular engagement campaigns (via eDMs, SMS, In-store) for CE members that drive spending and increase customer retention
  • Source and curate exclusive non-dining and/or lifestyle privileges for CE members 
  • Track and analyse marketing KPIs – present findings and strategic plans for management
  • Develop promotional strategies based on daily sales reports and monthly marketing reports
  • Manage digital marketing campaigns Social Media, SEO and SEM
  • Oversee planning and execution of restaurant events both revenue driven and/or marketing driven
  • Conduct meetings with the graphic designer and marketing team to follow up work progress, conceptualise menus and POSM etc.
  • Plan and strategize BTL media buys and maintain close relationship with media stakeholders.
  • Ad hoc assist in digitalisation of processes across group
  • Review partnerships yearly with management
  • Assist in brainstorming dining concepts with marketing team and management
  • Manage a team of passionate marketing and communications executives
  • Participate and provide inputs during internal food tastings
  • Ad hoc assistance to regional outlets
  • Other duties as may be assigned along with the progress of the company 

 

REQUIREMENTS

  • Degree/ Diploma in Business, Marketing or Liberal Arts
  • Min 5 years of experience in related field
  • Interest and good understanding of the F&B Industry (Restaurant & Catering)
  • Strong writing skills (Press releases and copywriting)
  • Positive working attitude, self-driven and possess initiative
  • Good understanding of end-to-end marketing (Partnerships, Advertising, Promotions, Digital Marketing, Public Relations and Customer Engagement & Retention)
  • Keen eye for graphic visuals (POSM and Menu)
  • Possess negotiation skills and ability to communicate well both with internal and external stakeholders
  • Ability to multi-task and adapt to change quickly
  • Creative thinker and strong ability to conceptualise designs and customer experience
  • Working after hours and weekends may be required for events
  • Creative, motivated, focused, flexible, team-oriented, with the ability to work within tight deadlines and communicate ideas effectively
  • Possesses own laptop with Microsoft Office