Ya Kun International Pte Ltd


Ya Kun International Pte Ltd | Date Posted: 14-Jul-2018
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Job Nature:
Position Level:
Experienced, Manager
Bachelor's / Honours

Job Description


  • Oversee the full spectrum of the marketing and branding activities for the Company.
  • Strategize, conceptualise, plan and develop marketing strategies in driving business results and accomplish Company objectives.
  • Oversee the development of short to mid-term plans and budget for marketing activities, recommending options and courses of actions to achieve these plans.
  • Lead and manage Company’s Rewards Loyalty Programme and develop strategic plans for an effective loyalty and reward programme to drive member spending and increase member retention.
  • Provide short and mid-term market trends and forecasts through market research, analysis, and interpretation of market data to share with Management.
  • Manage, develop and improve marketing measurement reporting which includes marketing metrics, sales, product, customer and enquiry performance, insights and trends.
  • Ensure evaluation systems are in place to monitor marketing activities and progress.
  • Track sales and marketing performance through effective data collation, measurement and analysis highlighting areas for attention and improvement.
  • Devise customised segment marketing and promotion plans based on CRM data analysis.
  • Work with cross-functional teams and external vendors on the planning and development of the CRM system structure and architecture to improve member lifecycle management and capitalise on commercial opportunities.
  • Responsible for marketing advertising, communications, promotions, on-ground events and campaigns.
  • Improve campaign tracking tools converting data findings into powerful texts, tables, graphs and data visualisations which highlight key insights and assist with improving campaign effectiveness.
  • Accountability for the marketing reporting calendar schedule and on time delivery of accurate published reporting and distribution to Management.
  • Measure marketing budget ROI performance assisting in prioritisation of marketing activity funding.
  • Conduct periodic trade and field visits and keeping abreast with consumers’ behaviour, marketplace trends, trade dynamics, business drivers and competitors’ strategy.
  • Maintain effective internal communications to ensure that all relevant Company functions are kept informed of marketing objectives.
  • Other duties and ad-hoc projects as assigned.



  • Candidates must have a Degree in Marketing or Business Studies or equivalent.
  • Minimum 5 years working experience preferably in the F&B industry.
  • Strong leadership and people management skills.
  • Experienced and competent in marketing and branding for fast food consumer products.
  • Hands-on experience in managing Rewards Loyalty Programme.
  • High numerical aptitude and analytical skill with an ability to organise, measure and analyse data identifying areas.
  • Ability to articulate and translate data analysis findings into actionable marketing ideas.
  • A team player with good communication and negotiation skills.
  • Self-motivated and able to handle high-volume workload within reasonable deadlines.
  • Meticulous, diligent, well-organised with good time management and sense of urgency.
  • Well-versed in Microsoft Office and data analytics applications.
  • We offer a competitive remuneration package and 5 days’ work a week.

Interested candidates are requested to send in their CVs to [Click Here to Email Your Resume] in MS Word Format including the following:-

1) Current & Expected Salary (is a MUST)

2) Date of Availability

3) Reason(s) for Leaving

(We regret that only shortlisted candidates will be notified)

Company Overview
Ya Kun International Pte Ltd