Pulley Ascent (Asia) Private Limited

Marketing Insights & Operations Executive

Pulley Ascent (Asia) Private Limited | Date Posted: 6-Oct-2018
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Job Nature:
Permanent, Contract
Position Level:
Experienced, Manager
Diploma, Bachelor's / Honours, Masters / PhD

Job Description

Main Responsibilities:


The position will be responsible for localising & implementing best in data driven marketing and strategic insights to optimise marketing strategies, programs & processes.


  •  Marketing Planning, Co-ordinate marketing planning between regional planning Manager & Team India.
  •  Insights & Marketing Management system as well as Customer targeting, coordination of weekly reporting. 
  • Manage Customer Masterfile, Research, Segmentation, Prioritisation and selection to ensure to create Cross Channel experience.
  •  Database and contact Management,
  •  Campaign operations & lead management, 
  •  Digital Insights & Journeys.


Job- Requirement:


·       8+ years’ experience in BI, Analytics, CRM, Database Marketing, Digital Marketing and a relevant degree with a track record of delivering measurable results;

·       Track record working with Consumer/B2B customers preferably in IT&T, retail, finance;

·       Proven skills in customer insights, analytics, segmentation, modelling/prioritisation, contact strategy, test planning, marketing & campaign analysis;

·       Able to identify gaps in data, analyse the problem, design data solutions and articulate requirements to the technical and business teams.

·       A good sense of managing “Big” and “Small” data, determining key aspects of the data that is useful to stakeholders. Experience in Data Integration and Data Quality processes. 

·       Proven track record of working within a geographically dispersed, multi-functional team & managing 3rd party vendors for business-critical deliveries.

·       Good organizational agility, command skills and interpersonal skills to work effectively across functions and lines of business in a global virtual organisation.

·       Strong, agile project management skills to manage a range of programs and thrive in a fast-paced, demanding environment. Set strategic direction while delivering outcomes

·       Other success attributes include being analytical, mature, results-oriented, meticulous, customer focused, computer literate and numerate.

·       Experience in Excel, CRM Databases, Analytics tools and Campaign Management tools (preferably SF

Company Overview
Pulley Ascent (Asia) Private Limited