Marketing Executive

Confidential| Date Posted: 15-Nov-2020
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Job Nature:
Permanent
Position Level:
Entry Level
Qualification:
Diploma, Bachelor's / Honours, Masters / PhD

Job Description

 

Job Description

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence. 

Responsibilities

1) Design, maintain, and supply content for the organization's 

2) Formulate strategies to build lasting digital connection with customers

3) Monitor company presence on social media

4) Launch advertisements to increase brand awareness

5) Assist in the formulation of strategies to build a lasting digital connection with consumers

6) Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram)

7) Launch optimized online adverts through Google Adwords, Facebook to increase company and brand awareness

8) Be actively involved in SEO efforts (keyword, image optimization etc.)

9) Provide creative ideas for content marketing and update website

10) Collaborate with designers to improve user experience

11) Measure performance of digital marketing efforts using a variety of Web analytics tools - Google Analytics

12) Acquire insight in online marketing trends and keep strategies up-to-date

 

Qualifications

1) Understanding of digital marketing concepts

2) Experience with business to customer social media and content generation

3) Strong creative and analytical skills