Marketing Executive

CFB Bots Pte Ltd| Date Posted: 16-Feb-2020
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Job Nature:
Position Level:
Entry Level, Experienced
Diploma, Bachelor's / Honours

Job Description


Marketing Executive


CFB Bots is a technology service provider specializing in Intelligent Automation (IA). We partner with large enterprises in their Digital Transformation journey and help them and their employees thrive in the Future of Work. Robotic Process Automation or RPA is one of the core technologies that we specialize in. For more information, please visit


We are looking out for a creative and self-driven Marketing Executive to join our team.  


About the Role


Reporting to the General Manager, your key role is to assist in developing and implementing marketing strategies to promote our products and services. Specifically, your key responsibilities will encompass the following:


  • Assist to conceptualize, develop and execute strategic marketing plans
  • Engage and grow our digital presence through various online and offline medium such as websites, search engines, social media, email, etc
  • Create content for website and social media accounts including graphics, blogs or videos
  • Develop marketing assets for distribution through various channels
  • Monitor, analyse and optimise our marketing efforts
  • Work with our partners on joint marketing campaigns to achieve ROIs
  • Conduct market research on industry trends and perform competitors’ analysis
  • Build and enhance brand awareness, image and positioning
  • Support sales and lead generation effort


  • Degree/Diploma in Marketing/Business or relevant discipline
  • Preferably with at least 3 years of marketing experience in the software and technology industry. Fresh graduates with passion and desire to gain marketing experience are welcome to apply.
  • Innovative and talented digital native with out-of-the-box approaches to marketing
  • Good knowledge of digital marketing, latest digital platforms and technologies, and social media trends
  • Ability to create engaging and relevant content for the web and growing an audience
  • Highly creative in running digital and offline campaigns
  • Demonstrated understanding in identifying target audiences
  • Excellent written and spoken communication skills
  • Ability to work independently in a fast-paced environment


Company Overview
CFB Bots Pte Ltd