Marketing Executive

THE ADVERTISER| Date Posted: 6-Jun-2019
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Job Nature:
Permanent
Position Level:
Entry Level, Experienced
Job Category:
Qualification:
Diploma, Bachelor's / Honours

Job Description

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Assist in planning and executing end-to-end marketing for F&B brands
  • Support marketing team the implementation of marketing strategies and programs across various channels, i.e. sponsorships, new location openings, internal awards and town hall etc.
  • Liaise with external partnerships to execute promotions or campaigns
  • Assist in Media and PR activations (Food Tasting)
  • Craft content for social media pages
  • Execute engagement campaigns and promotions for members
  • Plan and coordinate events both revenue driven and/or marketing driven
  • Assist in conceptualising menus changes and POSM
  • Assist in BTL activation – flyering, in-mall ad Spaces etc
  • Contribute to discussion of dining concepts with marketing team and management
  • Participate and provide inputs during internal food tastings
  • Manage service recovery for restaurant and catering across various channels
  • Other duties as may be assigned along with the progress of the company

REQUIREMENTS

  • Min Diploma in Business, Marketing or Liberal Arts
  • Min 1 year of experience in related field
  • Strong interest in F&B Industry (Restaurant & Catering)
  • Positive working attitude, self-driven and proactive
  • Keen eye for graphic visuals (POSM and Menu)
  • Ability to multi-task and adapt to change quickly
  • Creative thinker and strong ability to conceptualise designs and customer experience
  • Working after hours and weekends may be required for events
  • Creative, motivated, focused, flexible, team-oriented, with the ability to work within tight deadlines and communicate ideas effectively
  • Possesses own laptop with Microsoft Office