Marketing Executive (e-commerce)
Crystal Jade Culinary Concept Holdings | Date Posted: 13-Aug-2018
Entry Level, Experienced
Diploma, Bachelor's / Honours
- Serve as brand custodian to regional franchisees/regional offices and provide extensive support on all aspects of marketing.
- Educate and sharing of best marketing practices in areas such as promotion, advertising, digital, social media and retail touch points, aligned to brand’s SOP and guidelines.
- Disseminate Singapore marketing campaign information and artwork for regional adoption and adaptation.
- Manage and implement digital strategy to drive online traffic
- Review and gather media plans from markets
- Work closely with Marketing Managers in planning marketing calendar and activities, including developing extensive brand and marketing guidelines as part of a franchise marketing toolkit.
- Work together with Key Account Managers in analysing and proposing regional marketing strategy, promotions and activities.
- Collaborate closely with graphic designers for regional collateral development in terms of content and art direction.
- Provide monthly analysis and reporting of regional marketing activity
- Assist with gathering data for marketing reports and competitor marketing and sales materials both online and offline.
- Possess at least a Diploma, Advanced/Higher/Graduate Diploma, Bachelor’s Degree in Advertising/Media, Business Studies, Mass Communications, Marketing, or equivalent.
- At least 2 – 3 years of relevant experiences (F&B) in Brand Management
- Preferably Junior Executives specializing in Marketing/Business Development / B2C Marketing or equivalent.
- Excellent command of English and Mandarin (to liaise with Mandarin speaking staff and/or customers)
- Strong interpersonal and communication skills in dealing with internal and external partners
- Experienced in media planning and copy-writing is much preferred.
- Highly organized, resourceful, meticulous and capable of multi-tasking.
- Proactive, result-oriented and enthusiastic team player
- Ability to work under pressure, short deadlines and extra hours if needed on assignments.
CRYSTAL JADE CULINARY CONCEPTS HOLDING