Marketing Executive (e-commerce)

Crystal Jade Culinary Concept Holdings | Date Posted: 13-Aug-2018
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Job Nature:
Position Level:
Entry Level, Experienced
Diploma, Bachelor's / Honours

Job Description

Job Description

  • Serve as brand custodian to regional franchisees/regional offices and provide extensive support on all aspects of marketing.
  • Educate and sharing of best marketing practices in areas such as promotion, advertising, digital, social media and retail touch points, aligned to brand’s SOP and guidelines.
  • Disseminate Singapore marketing campaign information and artwork for regional adoption and adaptation.
  • Manage and implement digital strategy to drive online traffic
  • Review and gather media plans from markets
  • Work closely with Marketing Managers in planning marketing calendar and activities, including developing extensive brand and marketing guidelines as part of a franchise marketing toolkit.
  • Work together with Key Account Managers in analysing and proposing regional marketing strategy, promotions and activities.
  • Collaborate closely with graphic designers for regional collateral development in terms of content and art direction.
  • Provide monthly analysis and reporting of regional marketing activity
  • Assist with gathering data for marketing reports and competitor marketing and sales materials both online and offline.

Job Requirement

  • Possess at least a Diploma, Advanced/Higher/Graduate Diploma, Bachelor’s Degree in Advertising/Media, Business Studies, Mass Communications, Marketing, or equivalent.
  • At least 2 – 3 years of relevant experiences (F&B) in Brand Management
  • Preferably Junior Executives specializing in Marketing/Business Development / B2C Marketing or equivalent.
  • Excellent command of English and Mandarin (to liaise with Mandarin speaking staff and/or customers)
  • Strong interpersonal and communication skills in dealing with internal and external partners
  • Experienced in media planning and copy-writing is much preferred.
  • Highly organized, resourceful, meticulous and capable of multi-tasking.
  • Proactive, result-oriented and enthusiastic team player
  • Ability to work under pressure, short deadlines and extra hours if needed on assignments.

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