Marketing Executive (CRM/ Loyalty Programme) - 6months or longer

Recruit Express Pte Ltd| Date Posted: 22-Sep-2020
EA Licence No: 99C4599|EA Personal Registration No: R1763413
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Job Nature:
Permanent, Contract
Position Level:
Diploma, Bachelor's / Honours

Job Description

Job Description:

  • Develop and manage the company’s Customer Database, ensuring data completeness, cleanliness and accuracy
  • Work (with support of a data-specialist vendor) towards the integration of currently unconnected customer data sets into a single-customer-view Customer Database
  • Ensure the correct segmentation of Customer Database for accurate targeted marketing activities
  • Build a detailed understanding of the audience segments, taking ownership of enriching the segments with learnings from previous campaigns
  • Plan and deliver CRM strategies across the organisation with a view to retain existing customers, increase brand loyalty and expand the company brand. Collaborate with various departments to ensure the efficiency of CRM strategy in every aspect of the business
  • Analyse the customer journey from discovery to ownership and identify and highlight gaps and areas of improvement
  • Drive new ideas, that will support the over-arching customer 360 strategy, shaping the Customer Engagement Framework that underpins all communications
  • Under the leadership of business Managers and with support from the Marketing team, define the Next Best Action for all customer groups and campaigns, ensuring a cohesive, integrated campaign is created
  • Continuously contribute to the creation of a supportive team environment in which learning and continuous optimisation is at the core


  • Min Degreeor higher in related fields such as Marketing, Research or a related field or equivalent education and experience
  • Min. 2 years experience working in a CRM / loyalty marketing role
  • Other relevant experience in customer insights and customer experience optimisation
  • Strong experience with CRM tools (Hubspot, Salesforce, SAP, Marketing Cloud), Google Analytics, Marketing automation tools
  • Strong experience interpreting relational database structures
  • Highly numerate with advanced Microsoft Excel skills
  • Able to start work within short notice


For interested candidates, please send your most recent and updated resume to [Click Here to Email Your Resume]

Alex Goh Hock Leong
Recruit Express Pte Ltd

EA License No. 99C4599

Company Overview
Recruit Express Pte Ltd