Marketing Communications Executive

Geniebook Pte. Ltd.| Date Posted: 22-Jun-2020
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Job Nature:
Permanent
Position Level:
Experienced
Qualification:
Bachelor's / Honours

Job Description

Job Scope:

  • Liaise with all stakeholders on events to create branding and awareness
  • Manage relationships with existing clients and relevant third-party vendors
  • Track and interpret digital analytics and implement recommendations
  • Prepare and submit reports
  • Develop and execute integrated marketing communication campaigns 
  • Assist Marketing Manager in marketing communication strategies to increase market awareness, brand activation and sustaining market leader position
  • Copywriting, generating words, slogans and audio scripts that accompany advertising visuals
  • Manage and monitor Social Media, responsible for its interesting and value adding posts for the company's target market
  • Responsible to schedule and design communications outreach, namely on Company Newsletter, Social Media Posts, EDMs and other initiatives for the events/exhibitions
  • Answer consumer enquiries generated through various social media platforms and emails
  • Responsible to track, analyse and improve on budget spent/performances for all digital marketing used.
  • Conduct market research on client's products and services Unique Selling Propositions and craft marketing communication campaign accordingly
  • Maintain records of press coverage
  • Assist in other marketing initiatives where required

 

Requirements:

  • Minimum Degree in Mass Comm / marketing or equivalent
  • Min 3 years in marketing, communications and digital marketing or related work experience
  • Creative, proactive, organised, self-drive and flexible
  • Good understanding of digital media and good communicator with oral and written fluency in the English language
  • Excellent understanding of current digital marketing best practices
  • Good attention to details and visualizations, able to create marketing messages with strong call to action
  • Able to work under pressure with tight deadline
  • Ability to handle multiple projects concurrently
  • Strong commitment to customer service (internal and external)
Company Overview
Geniebook Pte. Ltd.