Marketing Communication Executive
Responsible for Group Marketing’s go-to-market strategy and efforts to meet the Company’s overall objectives.
- To develop and implement go-to-market strategies for the group
- To conceptualise and implement PR, marketing and promotional plans, timelines and milestones for the group.
- Create targeted content across all social channels to drive engagement and reach to enhance Group brand equity.
- Plan and execute digital marketing strategy across all digital channels including programmatic display, paid search, KOL engagement, social and mobile marketing.
- Custodian of SUTL Brand – Brand Guidelines, Applications and Touchpoints
- To work closely with internal stakeholders to drive promotional campaigns
- To work with PR agency on execution of PR plans and activities
- To draft corporate speeches, announcements and press releases
- To liaise with in-house designer and external vendors on marketing collaterals and digital assets
· Strong command of English and copywriting skills.
· Possess strategic thought process with hands-on marketing experience.
· Excellent project management skills and a keen eye for details
· Possess excellent communication and interpersonal skills.
· Digital marketing experience is required.