Marketing Communication Executive

Confidential| Date Posted: 18-May-2021
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Job Nature:
Permanent
Position Level:
Entry Level
Qualification:
Diploma, Bachelor's / Honours, Masters / PhD

Job Description

 

Primary Role:

Responsible for Group Marketing’s go-to-market strategy and efforts to meet the Company’s overall objectives.

 

Responsibilities

  • To develop and implement go-to-market strategies for the group 
  • To conceptualise and implement PR, marketing and promotional plans, timelines and milestones for the group.
  • Create targeted content across all social channels to drive engagement and reach to enhance Group brand equity.
  • Plan and execute digital marketing strategy across all digital channels including programmatic display, paid search, KOL engagement, social and mobile marketing.
  • Custodian of SUTL Brand – Brand Guidelines, Applications and Touchpoints
  • To work closely with internal stakeholders to drive promotional campaigns
  • To work with PR agency on execution of PR plans and activities
  • To draft corporate speeches, announcements and press releases
  • To liaise with in-house designer and external vendors on marketing collaterals and digital assets

 

Requirements:

·      Strong command of English and copywriting skills.

·      Possess strategic thought process with hands-on marketing experience.

·      Excellent project management skills and a keen eye for details

·      Possess excellent communication and interpersonal skills.

·      Digital marketing experience is required.