Marketing Analytics Manager

Marina Bay Sands Pte Ltd| Date Posted: 24-Apr-2019
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Qualification:
'N' Levels / 'O' Levels, ITE/ NITEC/ Higher NITEC, 'A' Levels, Diploma, Bachelor's / Honours, Masters / PhD

Job Description

JOB SCOPE

  • Create meaningful reports to track business performance, aligning to the business objectives
  • Forecast business KPIs for each business unit and track pacing of delivery against targets
  • Automate reporting into dashboards for management and key stakeholders based on each department’s objectives
  • Conduct ongoing data analysis to identify opportunities for driving business success
  • Analyze the results and effectiveness of marketing campaigns to deliver actionable insights and recommendations
  • Conduct deep-dive analysis to understand customer behaviors across all digital platforms including website, mobile, search, display, social media and email
  • Analyze audience performance data throughout the customer journey across the marketing tech stack including Customer Data Platform (CDP) such as Tealium, marketing channels, DMP etc. to improve relationship with our customers through better targeting and messaging (optimization of the customer journey)
  • Collaborate with performance marketing team to optimize conversion rates and KPIs through data analysis across channels (media, website, mobile etc.), user journeys, conversion funnels, campaigns etc.
  • Develop data strategy from multiple data sources including 1st, 2nd and 3rd party data to ensure optimal collection and connection of all data points to drive richer analysis and better insights
  • Support marketing teams on campaign and business analysis to uncover actionable insights to be included into business strategies across all key markets and to our target audience
  • Establish measurement framework and KPIs for all campaigns and digital initiatives
  • Employ advance measurement and analytics techniques where necessary to uncover deeper insights for driving the business forward
  • Lead analysis sharing sessions with stakeholders to deliver meaningful findings to spark strategic conversations
  • Create impactful presentations for management team to drive marketing strategies
  • Contribute to business meetings with data findings and relevant insights
  • Lead multi-touch attribution and marketing mix modelling projects (in conjunction with data science agency) to drive decisions on channel and spend optimization through understanding of brand and tactical campaigns impact on conversions

JOB REQUIREMENTS

  • Bachelor’s Degree in related field (eg. Marketing, Economics, Statistics, Mathematics)
  • Minimum 10 years in an analytics role driving performance and delivering strong business results 
  • Ability to deliver actionable recommendations through data analysis to influence business decisions and strategies
  • Ability to interpret business performance requirements to identify types of data extract and analysis
  • Ability to explain complicated analysis to a business / marketing audience in less technical manner through real scenario examples
  • Experience working with BI tools such as Tableau
  • Strong Microsoft Excel skills - advanced formulas, pivot tables, ability to manipulate and prep large datasets, [macros a plus] etc.
  • Strong Powerpoint skills (insightful data presentations, story-telling to bring analysis to life)
  • Possess excellent communication skills (verbal and written)