Manager/Senior Manager (1-year contract), Institute of Innovation & Entrepreneurship

Singapore Management University| Date Posted: 24-May-2019
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Job Nature:
Position Level:
Job Category:
Bachelor's / Honours

Job Description

  • Develop and execute promotional activities and outreach for IIE, including but not limited to print, online, and social media
  • Develop and undertake a content marketing strategy to maintain web presence of IIE and our incubatees
  • Create and maintain communication collateral across media property – Videos/ EDM/ Linkedin/ Website/ Microsite/ FB/ Youtube/ Instagram/ Telegram/ IIE publications etc.
  • Design and launch various publications to publicise IIE events and programmes
  • Coordinate with internal team to deliver persuasive and effective messages for all prospects across the life-cycle of all programmmes
  • Ensures consistency in company brand materials
  • Monitor, review and analyze marketing performance regularly and report to management
  • Undertake planning and execution of I&E events, conferences and exhibitions, including budget, logistics, operations and participation
  • Analyze events’ success and prepare reports
  • Work with corporate communications on media management and writing of speeches and media releases


  • Bachelor Degree in areas such as graphic design, public relations, marketing, hospitality management or related field is preferred
  • At least 7 years of relevant work experience
  • Strong foundation of marketing knowledge with demonstrable experience in traditional & digital marketing channels
  • Strong editorial or journalistic skills
  • Effective communication, presentation & stakeholder management skills
  • Experience in use of graphics applications such as Adobe Creative Suite
  • Experience using MailChimp
  • A keen sense of ownership and accountability
  • Creative problem solver comfortable with working in rapidly evolving landscape and projects loaded with uncertainty
  • Work experience in digital agencies a plus
  • Proven experience as events manager
  • Excellent project management and organizational skills
  • Acts with a sense of urgency to meet tight deadlines
  • Up to date with industry trends, technology and what's coming next
  • Thinks beyond own area of responsibility examining linkages and interactions between different parts of a system
  • Prior experience working in a startup, or knowledge in innovation and entrepreneurship will be viewed favorably

Other Informations

Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.

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Singapore Management University