Manager, Marketing Communications

Orchard Turn Developments Pte Ltd| Date Posted: 10-Jun-2019
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Job Nature:
Permanent
Position Level:
Experienced, Manager
Qualification:
Diploma, Bachelor's / Honours

Job Description

Manager, Marketing Communications

 

Responsibilities:

  • Drive quality footfall achieve higher brand awareness and generate repeat spending
  • Strategise and plan the roadmap for tourist programme to increase tourists spendings with special focus on high tier spending
  • Formulate strategic partnerships with external partners and key stakeholders to build a stronger tourist/travel-related network
  • Distill in-depth insights of all tourist shopping from key markets to identify engagement opportunities
  • Nurture existing key and develop new tourist markets to achieve high visitorship and positive reviews
  • Plan and implement key campaigns and promotions to engage shoppers during key seasonal periods.
  • Oversees the overall planning, creative development, media buy and communications plan for signature campaigns
  • Plan and develop ION Sky as a must-visit attraction along Orchard Road
  • Plan and work with key tenants and external partners to host signature events and key activations at ION Sky
  • Build strong relationships and rapport with tenants, partners, vendors etc
  • Achieve and manage the annual tourist and campaign budgets effectively.

 

Requirements:

  • Minimum degree in Marketing, Mass Communications or similar
  • Minimum 6 years relevant experience
  • Candidates with more years of experience will be considered for a Senior Manager role
  • Experience in marketing, hospitality marketing, advertising and event management are advantageous
  • Excellent written and verbal communications
  • Highly motivated, committed, a self-starter and have a good understanding and interest in the retail industry
  • Fast and independent worker with strong organizational ability with attention to details
Company Overview
Orchard Turn Developments Pte Ltd