Marina Bay Sands Pte Ltd

Manager, Digital Marketing & eCommerce

Marina Bay Sands Pte Ltd | Date Posted: 6-Nov-2018
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Job Nature:
Permanent
Position Level:
Experienced, Manager
Qualification:
Diploma, Bachelor's / Honours, Masters / PhD

Job Description

JOB SCOPE

 

The Digital Marketing Manager will liaise with all of the business units of the Integrated Resort (Hotel, Shoppes, F&B, MICE, Entertainment, Museum etc) and will be the link between the Digital Marketing Department and these business units; the selected candidate will be responsible for, but not limited to:

 

Strategy and Planning

  • Devising strategies (in collaboration, if necessary, with Destination Marketing) to drive direct business through the company website
  • Developing user journey framework to create the appropriate cross-channel digital strategies and messaging to better communicate to our target audience and drive conversions
  • Identifying new digital media technologies to efficiently reach and convert our target audience
  • Providing meaningful recommendations on digital solutions to address business needs

 

Performance Marketing

  • Managing traffic acquisition to the company website to drive conversion and other campaign related targets as per business unit requirements
  • Optimizing conversion rates and KPIs through data driven performance marketing
  • Improving performance and ROI through strategic utilization of audience data (eg. 1st, 2nd & 3rd party)
  • Developing test & learn roadmap for creatives and media strategies / approaches to further improve messaging and delivery
  • Ensuring seamless end-to-end consumer journey to drive quicker decision making and conversions

 

Campaign Management

  • Developing and managing digital marketing campaigns integrating across all digital channels including paid search, programmatic display, social, mobile marketing/APP, email marketing etc.
  • Partnering with media agencies to develop strategies and create campaigns that drive sales performance
  • Collaborating with Creative team to develop assets with effective messaging that drives conversions
  • Collaborating with the Digital Content team to deliver engaging content for campaign landing pages while ensuring an optimal on-site user experience for quicker path to conversion
  • Planning and managing budgets for all digital campaigns to ensure financial compliance

 

Analytics

  • Conducting ongoing data analysis to identify opportunities for driving the business
  • Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations
  • Drawing relationships across all data sources to develop meaningful findings for further optimizations
  • Ensuring best practices in tagging to effectively track campaign performance

 

 

JOB REQUIREMENTS

  • Bachelor’s Degree in Marketing or other related field
  • Minimum 5 years in a digital marketing role driving performance and delivering strong business results 
  • Solid understanding of current online marketing concepts, strategy and best practices
  • Strong analytical skills with the ability to deliver actionable recommendations through data analysis to influence business decisions and strategies
  • Ability to troubleshoot and problem solve in a fast-paced environment
  • Proficient in web analytics and reporting tools (Google Analytics, or similar) with understanding of ROI and web conversion metrics
  • Ability to interpret business performance requirements to identify types of data extract and analysis
  • Well organized and pro-active with excellent attention to detail
  • Possess excellent communication skills (verbal and written)
  • Fluent in writing and speaking English
Company Overview
Marina Bay Sands Pte Ltd