Career International FOS Pte Ltd

International Marketing Manager

Career International FOS Pte Ltd| Date Posted: 30-Oct-2019
EA Licence No: 14C6926|EA Personal Registration No: R1436753
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Job Nature:
Permanent
Position Level:
Manager, Senior Manager
Qualification:
Bachelor's / Honours, Masters / PhD

Job Description

  • Preparation of Int’l marketing strategy for Agil-suite of products.
  • Develop Partner Marketing strategy and plans for all key markets, incl. localised events, roadshows, workshops and partner/customer specific marketing activities.
  • Develop plans in conjunction with the Int’l sales team, including country-wise activity for upcoming year, and methods to meet agreed company objectives.
  • Develop and execute joint-marketing activities with key partners.
  • Creation and delivery of a Marketing calendar closely aligned with the annual budget and Sales objectives.
  • Provide guidance and support Int’l sales team in creating Key Account marketing strategies for larger accounts / partners. 
  • Keeping up to date with current market trends and customer needs.
  • Travel where needed with the sales team in the field to gain intel and support field marketing activities.
  • Ability to lead International Events - plan, conceptualise, develop content and execute the onsite experience in conjunction with Product Marketing team.
  • Negotiate with event producers and vendors (along with procurement) to ensure maximum returns for event investments (booth, event site mktg, speaking slots, business-matching meetings, etc.)  
  • Pre-event prep work, including coordination with sales and product marketing teams to drive target audience to our booths.  
  • Work closely with Prod Mktg to develop strategic content for PR, Senior leaders’ presentation at global conferences, business collaterals, microsite for registration, etc.
  • Track & follow-up on post-event activities.
  • Measure the ROI for every event.
  • Coordinate development of digital activity for Int’l Mktg. Have a high level of understanding of current technology to maximise the reach of the business to the target market to achieve frequent, timely and positive digital media coverage.
  • Work closely with Corp & Prod Mktg to ensure brand image is consistently applied across the company's marketing materials internationally.
  • Participate in the development and evaluation of annual marketing budgets.

 

Job requirement:

  • Master / Bachelor degree in International Marketing / International business / Global Marketing or equivalent.
  • Min. 4 years of International Marketing experience covering APAC & EMEA.
  • Track record of having delivered results in the international space thru’ marketing efforts.
  • Proven ability to drive international marketing strategies from plan to close
  • Excellent presentation skills – ability to represent company in local events incl. as event speaker.
  • Sound in spotting relevant international marketing opportunities.
  • Innovative and creative in delivering results within limited budgets / resources.
  • Interpersonal skills – ability to influence without authority.
  • Confident in presenting and discussing International Marketing with top management.
  • Maintain professional internal and external relationships that meet company core values.
  • High level of literacy and numeracy skills
  • Competent use of IT tools - Microsoft 365, CRM, SFDC and similar programs

 

Career International Singapore | EA License No: 14C6926 | Registration No: R1436753

Company Overview
Career International FOS Pte Ltd